Coordinate with APAC marketing team for updates on marketing on regular basis Manage the Indian marketing calendar.
Build and maintain database for all account marketing activities.
Update, print and distribute all sales support and POSM material as per latest guidelines. This includes but is not limited to wiki wiki binders, new product bulletins, discontinued sku list, quick reference guides, Rx program, price lists and other dealer kit materials.
Coordinate and support sales promotions and contests. Liaise with Account Executives and Accounts for in-store support. Analyze results of all promotional activities and special incentive programs. Present findings to management team.
Manage the relationship with the various printers and designers and other vendors throughout the region. Negotiate for best pricing & ensure transition for new imagery goes smoothly.
Monitor marketing budget, expenses and code all marketing related invoices. Report and follow-up on marketing budget spend with Operations Director & Managing Director.
Manage distribution of Maui Jim FOC and VIP certificate program in accordance with company policies.
Organize special events, and assist with trade show preparation. Liaise with event organizers, Managing Director & Marketing Director to ensure all tasks are completed.
Perform event recaps with detailed photos, post event wrap up reports, using quantitative and qualitative measures.
Gather content and distribute in a monthly newsletter to accounts.
Serve as contact person and liaison to external media and Maui Jim brand ambassadors.
Provide strong customer support and marketing coordination in accordance with their needs.
Coordinate all requests for custom signage or imagery with sales team. Manage creative requests and laisse with Peoria Marketing team when required.
Work with Account Executives and accounts to ensure proper use of MJ material.
Travel to Maui Jim sponsored events to create brand awareness and excitement, and increase product sales through promotions. Engage consumers in a professional manner, generating excitement for the product and the event.
Coordinate translation activities including POP & promotional materials, etc. Assist with order entry for sponsorships, public relations and events.
Simple DTP (desktop publishing) work in InDesign.
Project a professional image to all customers while presenting company services and policies.
Manage inventory of all marketing materials and premium tools. Process reorders with Peoria HQ as needed.
Oversee the front office showroom and assist walk in customers as needed.
Perform other work-related duties as requested or required.