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Accenture Song

Communication Strategist Manager

Work Location:Mumbai | Years of experience:12+ years | Entity:India Business | Level:Manager

About us

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries.

Accenture Song is world's largest tech-powered creative group offering digital creative services. It's a technology powered creative group working with designers, creators, and technologists to create unique customer experiences.

Formerly known as Accenture Interactive, the advertising and marketing services arm of Accenture was created by merging all of its agency subsidiaries into one. The move reflects Accenture's post-pandemic world-class services that reinvent customer connections, sales, commerce and marketing and business innovation to meet clients' accelerated demand for business growth through sustained customer relevance at the ever-changing speed of life.

The unit's capabilities span product and design; technology & platforms, creative, media and marketing strategy, and campaign, content and channel orchestration.

Job
Summary

The Communications Strategist oversees the client relationship, while ensuring that goals are met through strategic communications initiatives. The strategist will bridge the gap between media and creative, creating the journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints.

Job
Summary

• Create the communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs
• Forge relationships with members of leadership, across disciplines and departments (Creative, Strategy, Production, Account, etc.)
• Drive collaboration with external partners including media, PR and CRM agencies.
• Relationship with day-to-day clients, including presenting and selling through communications strategies
• Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters
• Partner with data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place

Basic
Qualifications

• Minimum of 5 years of experience in marketing strategy or communications strategy or similar experience

Preferred
Qualifications

• Bachelors of communication from a Tier-1 institute
• Experience working in or with a creative agency and creative teams
• Deep understanding of the media landscape, both offline and online
• Demonstrated ability to think strategically and creatively
• Advanced knowledge using media-based insight tools
• Excellent written and verbal communication and presentation skills
• Commercially minded, believes in the power of brands
• Passion for creative