Walter Bushnell - Manager - Marketing (10-15 yrs)

Job Description: Marketing Manager

Location: Gurugram

Experience: 10-15 years

About the Company:

Walter Bushnell, part of the Svrn Group's Pharmaceutical Vertical, is a leading pharmaceutical company in India, celebrated for its science-driven approach to innovative therapies.

The company focuses on introducing first-in-India products, backed by state-of-the-art manufacturing facilities with global accreditations.

Walter Bushnell's operations encompass manufacturing formulations, APIs, intermediates for exports, research & development with global patent filings, and pharmaceutical distribution domestically and internationally.

Role Overview:

The Marketing Manager will lead the development and execution of comprehensive marketing strategies to drive business growth.

This role requires expertise in pharmaceutical marketing, a strong understanding of market dynamics, and the ability to manage cross-functional teams to achieve organizational goals.

Key Responsibilities (KRA):

- Develop and implement marketing strategies aligned with business objectives.

- Plan, execute, and manage marketing campaigns to support product launches and brand awareness.

- Analyze market trends, competitive landscape, and customer insights to identify growth opportunities.

- Lead the development of promotional materials and campaigns in compliance with pharmaceutical regulatory guidelines.

- Manage and mentor a team of marketing professionals to ensure high performance and achievement of targets.

- Collaborate with sales, product management, and R&D teams to align marketing strategies with business goals.

- Drive digital marketing initiatives, including social media campaigns, SEO, and paid advertising.

- Monitor and measure the performance of marketing campaigns, preparing reports and actionable insights.

- Build relationships with healthcare professionals, key opinion leaders, and stakeholders to enhance brand credibility.

- Ensure compliance with industry regulations and ethical marketing practices.

Required Skillset:

- Strong expertise in developing and executing marketing strategies in the pharmaceutical industry.

- Proficiency in campaign management and market trend analysis.

- Demonstrated ability to lead and manage teams effectively.

- Excellent written and verbal communication skills.

- Advanced knowledge of digital marketing techniques, including social media marketing and analytics tools.

- Strong analytical and problem-solving skills with a data-driven approach.

- Familiarity with regulatory guidelines in the pharmaceutical sector.

- Proven track record in collaborating with cross-functional teams.

- Strategic mindset with the ability to adapt to dynamic market conditions.

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred