Manager - Marketing

Department / Division

Marketing

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

Event agency

PR agency

Creative agency

Socialites, Retailers, Vendors.

Minimum Qualification

(i.e education, training etc.)

Graduate/ MBA in Marketing

Minimum Experience

Around 6-8 years

Special Skills/Attributes

(required for performing the job effectively)

Negotiation & Creative skills

Ability to conceptualize and implement new activities

Monitor number crunching activity

Customer Service / Brand management

Communication - Oral and writing skills

Media Planning acumen

Overall Purpose/Objective

Of the job

Responsible for developing, planning and effectively executing of all mall events (non-revenue generating) in the mall in order to enhance consumption, increase footfalls and gain media mileage

Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)

Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.

Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.

Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.

Develop an annual events calendar of events

Design/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events if approved by Centre Director

Develop ideas for CSR/ NGO related events and obtain approval for the same

• Identify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from them
• Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc. to the creative agency
• Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals
• Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body
• Ensure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis

Minimum Experience

Around 6-8 years