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The Phoenix Mills

Compare

3.9

based on 281 Reviews

3 The Phoenix Mills Marketing Manager Jobs

Manager-Marketing

Phoenix Mills

3.9

based on 281 Reviews

8-13 years

Lucknow

1 vacancy

Manager-Marketing

The Phoenix Mills

posted 1mon ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Marketing Management Brand Marketing Brand Management Campaign Management Marketing Strategy

+ 2 more

Job Description

Minimum 25 Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.
Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.
Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.
Develop an annual events calendar of events
Design/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events if approved by Centre Director
Develop ideas for CSR/ NGO related events and obtain approval for the same
Identify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from them
Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc. to the creative agency
Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals
Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body
Ensure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis

Employment Type: Full Time, Permanent

Read full job description

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What Marketing Manager at The Phoenix Mills are saying

2.1

Rating based on 5 Marketing Manager reviews

Anonymous · Marketing & Communication in Bangalore / Bengaluru

Likes

Just the Brand

Dislikes

The company culture and the internal politics. There is long way for the Management to go on the professionalism path. They still operate at a Bureaucracy level and empower their own set of people.