Marketing Manager- Molecular and TB

To execute the annual Marketing Plan for the business. Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix. Working closely with the sales, application and medical affairs team to build product positioning in the market.

Department IDS

Reports to Marketing Leader- I

Qualification Bachelors/ Master s degree in life sciences; MBA in marketing

Main Responsibilities

Market development / Advocacy / Partnerships:

• Support creation of complete Marketing plan for Business in India

• Managing training, drive instrument sales and enhance customer engagement

• Planning and executing Marketing Campaigns to drive best practice adoption

• Facilitate physician engagement programs with MM and Med affairs and support the team for CME s.

• Product Launch Plan

• Drive digital Marketing

Process Efficiency: Weightage-10%

• Create Market Intelligence Updates quarterly.

• Monthly S&OP and regulatory process

• Ensure 100% ROR compliance for Marketing activities

• Build/improvise existing sales tools to drive the sales and enhance effectiveness with the marketing team.

Process and Self Development:

• Develop strong collaboration with Sales/application to ensure win in the marketplace

• Support Business analyst in critical business analysis.

Job Requirements

• Experience in driving marketing campaigns

• Strong Clinical Expertise

• Good Communication Skills

• Business acumen

• Customer focus

• Ability to work we'll in teams

• Experience in developing and executing training calendars

Contacts (Internal & External)

Internal

Marketing Leader

Business Director

National and regional sales manager

Medical Affairs Manager

Key Account Manager

Application specialists

Area Sales Manager

External

Hospital Infection Control Committee

Microbiologist

Physicians: Pulmonologists, Infectious Disease Drs, Critical Care Specialists, Pediatricians

Stake holders in Infection control forums

Regional chapters of Professional Bodies in Microbiology / pathology / infection control space

Critical Challenges

Mapping and coordinating with internal stakeholders for effective execution of timely campaigns Ability to grasp market insights and correlate / update market plan Utilizing analysis to drive account level interventions for business growth