Lead - Digital & Media Marketing

Role: Manager/ Sr. Manager - Digital & Media Marketing

Location: Corporate Office (Mumbai)
Reports to: Vice President - Marketing
Team size: IC

About VIP:

Established in 1968, VIP is amongst the worlds leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching market-leading brands, including our flagship brand 'VIP, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products.

Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether its the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveller be it everyday travel, business trips, or outdoor adventures.

VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members.

Qualifications/ Experience:

• Masters degree in Marketing, Business, or a related field.
• 5 or more years of experience in marketing with a strong focus on digital marketing

Role & Responsibilities:

Digital Marketing Strategy & Media Planning:

• Lead and execute high impact digital marketing campaigns including branding and performance marketing aimed at increasing lead generation and driving conversions
• Drive digital acceleration agenda and implement high-ROI media strategies across all brands
• Develop multi-platform media plans, oversee digital marketing efforts and plan content.
• Recommend strategies to optimize media mix to drive increased brand sales and profitability
• Conceptualize and strategize social media ideas and campaigns for both long term social media sustenance and innovative campaigns

Brand Building

• Enhance our brands digital presence and strengthen the brand identity through online channels, ensuring consistent messaging and positioning across all platforms
• Partner with brand teams to establish campaign objectives, develop campaigns and define KPIs and reporting cadence to track performance
• Lead development of on-brand digital content including photography, video, banner, etc

360-Degree Marketing

• Drive the execution of integrated marketing campaigns that combine digital with offline initiatives such as print, radio, events and partnerships
• Oversee SEO, SEM and social media efforts to optimize online visibility.

Performance Monitoring & Optimization

• Plan and execute performance marketing campaigns across platforms like Google Ads, Facebook, Instagram, and other key channels to drive customer acquisition and conversions.
• Utilize advanced analytics tools to track, measure, and optimize campaign performance based on ROI and KPIs.
• Identify trends, insights, and audience behaviours to refine targeting and ensure effective ad spend.
• Manage paid media budgets to maximize impact while maintaining cost-efficiency.
• Continuously optimize campaigns through A/B testing, creative enhancements, and audience segmentation.

Brand Building

• Enhance our brands digital presence and strengthen the brand identity through online channels, ensuring consistent messaging and positioning across all platforms
• Partner with brand teams to establish campaign objectives, develop campaigns and define KPIs and reporting cadence to track performance
• Lead development of on-brand digital content including photography, video, banner, etc.

Stakeholder Management

• Work closely with sales teams to ensure alignment between marketing campaigns and sales objectives, focusing on lead quality and conversion
• Manage relationships with external digital & media marketing agencies and vendor

Calendar & Budget Management

• Plan and manage annual digital & media calendar and budget
• Develop and monitor the digital marketing budget to align with organizational goals and ensure cost-efficiency

Preferred Candidate Profile/ Competencies:

• Strong understanding of branding and proven experience of building digital presence
• In-depth knowledge of digital platforms, SEO, SEM, and social media
• Strong analytical with a data-driven mind-set
• Excellent communication and collaboration skills.
• Demonstrated success in managing and optimizing digital advertising campaigns
• Strong sense of creativity, imagination and innovation