People Interactive - Manager - Brand Marketing (2-4 yrs)

Overview :

What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role :

Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.

What you will do in this role :

1. Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.

2. Influence metrics like Revenue, Engagement and Retention.

3. Work on new ad campaigns with the creative agency.

4. Work with the media agency to schedule & execute media plans.

5. Evaluate campaign performance at a market/segment level.

6. Discussing new ideas, running pilots & driving growth.

What you should have :

1. At least 2-4 years of Brand Marketing experience in Consumer tech company.

2. Experience in handling NRI market

2. Experience in dealing with Creative & Media Agencies.

3. Experience in executing a 360-degree campaign.

4. Experience in building AOPs & Go-to-Market strategies for new products.

5. Data forward thinking but must have the ability to take qualitative calls based on judgment.

Job location: Mumbai central