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3.8

based on 47k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

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1 Cognizant Marketing Job

Marketing Analytics - Manager

4-7 years

Chennai

1 vacancy

Marketing Analytics - Manager

Cognizant

posted 14d ago

Job Description

The Performance Analytics and Reporting Analyst is responsible for reporting and measurement of marketing activity across the global marketing organisation

Through standardised reporting of marketing metrics and production of key insights the MPI will help drive accountability and improvement for marketing teams performance from best in class measurement


Responsibilities
Be the expert on the platforms and marketing technologies used for capture of programs metrics and outcomes incl

campaign automation CRM management ABM platforms digital web programmatic social and event

Utilise data intelligence and reporting tools to help marketing teams drive program success through effective performance reporting

Work with data teams to maintain repeatable production of performance marketing data for consistent and timely reporting

Gather performance data and provide meaningful insights that informs marketing teams of campaign performance and execution optimization

Proactively stay ahead of marketing performance analytics and best practices including AI and ML use cases

Maintain integrity of the marketing database to ensure proper data utilisation establish best practice for campaign data usage

Generate lead campaign and ABM reports for business impact and marketing ROI on a timely basis prepare executive insights for quarterly business reviews and adhoc needs

Support the field marketing teams through reporting and data analysis that tracks performance of marketing activity

Perform external analysis and research activities to generate relevant customer and market insights and recommendations

Work closely with CMO teams Digital field teams and management to share funnel conversion improvement ideas - present results and feedback


Employment Type: Full Time, Permanent

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People are getting interviews at Cognizant through

(based on 3.6k Cognizant interviews)
Job Portal
Campus Placement
Company Website
Referral
Walkin
Recruitment Consultant
33%
25%
11%
8%
6%
3%
14% candidates got the interview through other sources.
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What Marketing at Cognizant are saying

5.0
 Rating based on 1 Marketing review

Likes

Work culture is very good and I need this job because cognizant in biggest company for me

Dislikes

no I don't dislkie this company

Read 1 review

Marketing salary at Cognizant

reported by 3 employees with 1-6 years exp.
₹10 L/yr - ₹15.5 L/yr
248% more than the average Marketing Salary in India
View more details

What Cognizant employees are saying about work life

based on 47.1k employees
66%
87%
70%
73%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Cognizant Benefits

Submitted by Company
Shape your career
Invest in yourself
Learn and grow
Keep current
Stay healthy
Give back
Submitted by Employees
Health Insurance
Cafeteria
Work From Home
Free Transport
Soft Skill Training
Job Training +6 more
View more benefits

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Cognizant Chennai Office Location

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Chennai Office
5/535, Old Mahabalipuram Road Okkiam -Thoraipakkam Chennai
Tamil Nadu 600096

Marketing Analytics - Manager

4-7 Yrs

Chennai

14d ago·via naukri.com
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