Marketing Executive-Neet Jee

Job Summary:

We are looking for a dynamic and results-driven Marketing Executive to lead and execute marketing strategies for our IIT-JEE/NEET coaching institute. The candidate will focus on driving admissions, enhancing brand visibility, and establishing the institute as a trusted name in JEE/NEET exam preparation.

Key Responsibilities:

• Lead Generation through BTL Activities and Marketing Events:
• Planning and executing effective promotional campaigns to attract potential students.
• Successful generation of leads through below-the-line (BTL) activities and marketing events.
• School and Local Tuition Teachers Liaison for Lead Generation-
• Collaborating with them to promote the organization's offerings and services.
• Establishing and maintaining relationships with schools and local tuition teachers to generate leads for the organization.
• Visiting and Liaisoning at Small Coaching Institutes:
• Conducting visits to small coaching institutes catering to students up to class 8th, 10th, and 12th.Establishing partnerships and collaborations to generate leads and promote the organization's courses.
• Leaflet Distribution and Data Collection:
• Collecting relevant data from interested individuals for further follow-up and lead tracking.
• Distributing leaflets and promotional materials outside schools, coaching centers, markets, and offices to create awareness and generate leads.
• Competitor Data Collection and System Upload:
• Collecting data on competitors' offerings, pricing, marketing strategies, and customer feedback.
• Uploading the collected competitor data into the designated system for analysis and reference.
• Daily EOD Form Filling and Reports Maintenance:
• Filling out End-of-Day (EOD) forms to provide a summary of daily activities, achievements, and challenges.
• Maintaining relevant reports and documentation related to marketing and lead generation activities.
• Data Uploading in Provided Resource:
• Uploading collected data and leads into the provided resources or systems for efficient lead tracking and management.
• PWNSAT / SAT Exam Conduction.
• Organizing and overseeing the conduction of PWNSAT / SAT exams in coordination with schools and examination centers.
• Ensuring smooth logistics, adherence to guidelines, and a positive experience for the candidates.
• Saathi Onboarding in Schools:
• Collaborating with schools to onboard Saathis (partners or representatives) who can contribute to lead generation and promotion.
• Facilitating the onboarding process and providing necessary training and support to Saathis.
• Visiting Local Schools and Meeting Coordinators/Principals:
• Conducting visits to local schools with the objective of meeting school coordinators/principals.
• Requesting appointments for meetings with senior staff members to discuss potential collaborations and promotional opportunities.
• Achieving the assigned Admission Targets
• Achieving the assigned Admission Targets provided by the central team

Qualifications & Skills:

Bachelors/Masters degree in Marketing, Business Administration, or related field.

Proven experience (1-6 years) in marketing, preferably in the education sector(NEET/JEE)

Strong knowledge of both online and offline marketing strategies.

Excellent communication and interpersonal skills.

Proficiency in digital marketing tools and CRM software.

Creative, self-motivated, and result-oriented mindset.

Key Benefits:

Competitive salary with performance-based incentives.

Opportunity to work with an experienced and dynamic team.

Professional growth and learning opportunities in the education sector.