Marketing Associate/Manager

We are looking for a proactive and results-oriented Marketing Executive to spearhead our performance management initiatives, optimize our website, and drive various in-house marketing activities. The ideal candidate thrives in a dynamic environment and is passionate about leveraging digital strategies to produce measurable business outcomes. You will play a critical role in crafting data-driven marketing approaches that enhance our online presence and drive customer engagement.

Key Responsibilities:

Performance Management:

Design and execute robust performance management strategies across all marketing channels, emphasizing key performance indicators (KPIs), return on investment (ROI), and measurable results.

Monitor, analyze, and report on marketing performance metrics, pinpointing opportunities for improvement.

Collaborate with cross-functional teams to ensure marketing efforts align with overarching business objectives.

Lead optimization efforts for campaigns, including digital advertising, email marketing, SEO, and content marketing, to maximize impact and visibility.

Website Management & Optimization:

Oversee the development, maintenance, and strategic optimization of the company website, ensuring alignment with brand identity, user experience enhancements, and adherence to SEO best practices.

Partner with web developers and designers to improve website functionality, aesthetic appeal, and overall user experience.

Utilize tools such as Google Analytics to monitor website performance and make informed recommendations for enhancements in speed, usability, and conversion rates.

Ensure the website is consistently updated with fresh content, relevant offers, and up-to-date product information.

Lead comprehensive SEO initiatives encompassing both on-page and off-page optimization, keyword research, and content strategies to boost organic search visibility.

Marketing Strategy & Execution:

Develop and implement innovative marketing strategies that resonate with the companys objectives, incorporating both digital and traditional channels.

Plan and execute multi-channel marketing campaigns (including email, social media, content marketing, and PPC) to generate leads, enhance brand awareness, and drive sales.