Social Media & Digital Marketing Manager

About Manav Energy Pvt Ltd:

Manav Energy is a pioneering company specializing in providing innovative solutions for power system safety, reliability, and efficiency. With a focus on delivering top-notch technology and services, we aim to enhance the performance and safety of energy systems globally. As we continue to expand our digital footprint, we seek a talented and experienced Social Media & Digital Marketing Manager to join our team.

Job Summary:

The Social Media & Digital Marketing Manager will be responsible for developing and implementing comprehensive digital marketing strategies that enhance Manav Energy's online presence, drive engagement, and support business growth. This role requires a creative and analytical mindset, with a deep understanding of social media platforms, digital marketing tools, and content creation. The ideal candidate will have a strong track record of managing successful digital marketing campaigns and growing brand awareness in a B2B environment.

Key Responsibilities:

• Digital Marketing Strategy:
• Develop and execute digital marketing strategies aligned with company goals.
• Oversee the planning and execution of digital campaigns across all channels, including social media, email, SEO/SEM, and content marketing.
• Monitor and analyze digital marketing metrics to optimize campaigns and improve ROI.
• Social Media Management:
• Manage the companys social media profiles and presence, including LinkedIn, Twitter, Facebook, Instagram, and other relevant platforms.
• Create, curate, and manage engaging content across all social media platforms.
• Develop and implement social media campaigns to promote company services, industry insights, and thought leadership.
• Content Creation:
• Collaborate with the marketing and content teams to develop high-quality digital content, including blog posts, articles, infographics, videos, and case studies.
• Ensure all content is aligned with brand guidelines and messaging.
• Manage the content calendar to ensure timely delivery of content across all channels.
• SEO/SEM Management:
• Develop and implement SEO strategies to improve the companys search engine ranking and increase organic traffic.
• Manage paid search campaigns on platforms such as Google Ads and Bing Ads.
• Monitor and report on the effectiveness of SEO/SEM strategies and adjust as needed.
• Analytics & Reporting:
• Utilize digital marketing analytics tools to track campaign performance and user engagement.
• Prepare regular reports on digital marketing activities, providing insights and recommendations for improvement.
• Monitor industry trends and competitor activities to identify new opportunities.
• Brand Management:
• Ensure consistency in brand messaging across all digital platforms.
• Work closely with the design team to create visually appealing and on-brand digital content.
• Manage online reputation and respond to comments and inquiries on social media platforms.
• Collaboration & Communication:
• Collaborate with cross-functional teams, including sales, product, and customer support, to ensure digital marketing efforts align with overall business objectives.
• Communicate effectively with internal stakeholders to provide updates on digital marketing activities and results.

Qualifications:

• Bachelors degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years of experience in digital marketing, with a focus on social media management and content creation.
• Proven track record of managing successful digital marketing campaigns in a B2B environment.
• Strong understanding of SEO, SEM, social media platforms, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to develop innovative digital marketing strategies.
• Experience with marketing automation tools and CRM systems is a plus.

Preferred Skills:

• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
• Familiarity with the energy sector or industrial B2B marketing.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in graphic design software and video editing tools is an advantage.
• Ability to work independently and as part of a team in a fast-paced environment.

Immediate Joiners Preferred

Job Type: In Office

Location: Bangalore