Asst. Manager - BTL Marketing

Location:

Chennai, Vellore, Karaikudi, Madurai, Thanjavur

Functional Responsibilities:

*Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.

*Supervise all marketing MTMs and motivate, manage and train the subordinates to close the target.

*Drive new customer acquisition in coordination with Marketing and Sales team.

*Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads.

*Collect pre-purchase data, store footfall count, reasons for non conversion and ensure its timely update in the system.

*Ensure that the leads are assigned to different business development executives based on their location.

*Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors.

*Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers.

*Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc.

*Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits.

*Provide guidance and resolve queries of Marketing Executives and is responsible for their work movements.

*Visit high net worth customers to convince them to make purchases from Malabar.

*Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same.

*As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.

Marketing:

*Understand the creative requirements of the store and inform superiors and make necessary arrangements.

*Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas.

*Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution, tracking, generating leads and analyzing outcomes).

*Monitor hoardings by collecting relevant information from Marketing Executives and manage BTL expenses.

*Make necessary arrangements to replace the damaged hoarding boards.

*Network with major industry players and gather information on competitors marketing strategy and their activities and update superiors with current market situation.

*Monitor the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and implement online reputation management activities to ensure neutral/positive sentiment.

*Ensure and measure the effectiveness of community marketing.