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72 Walkaroo International Jobs

WCO Marketing - BTL Coordinator

1-4 years

Coimbatore

1 vacancy

WCO Marketing - BTL Coordinator

Walkaroo International

posted 5mon ago

Job Description

Job Description:
  1. BTL activity Development and Execution:
    • Plan, Coordinate and execute BTL campaigns effectively.
    • Coordinate with sales team and understand the market requirement and execute activities aligned with the sales objectives and to optimize the output of the campaigns.
    • Manage the budget for BTL activities, ensuring expenditures align with the Planned budget.
    • Implement innovative ideas to differentiate campaigns and achieve competitive advantage.
    • Stay informed about the latest industry trends, best practices, and emerging technologies in BTL marketing.
    • Issue Resolution: Address and resolve any issues or unexpected problems that arise during the event, such as logistical challenges or customer concerns.
  2. Effectiveness measurement and activity development: -
    • Monitor and evaluate the effectiveness of BTL campaigns through key performance indicators (KPIs) and other metrics.
    • Analyse activity results, generate reports, and provide actionable insights to optimize future campaigns.
    • Use the Insights to upgrade the specifications, the process and materials of BTL elements.
  3. Vendor development and coordination: -
    • Liaise with external vendors, agencies, and partners to coordinate the execution of BTL initiatives.
    • Ensure that all third-party deliverables meet quality standards and project timelines.
    • Negotiate with vendors and suppliers for promotional materials and services.
    • Develop Potential vendors in each market for all the BTL verticals.
  4. Marketing Material Management:
    • Inventory Check: Regularly check the inventory of promotional materials and merchandise, and reorder items as needed.
    • Material Distribution: Distribute promotional materials Dealers, Retailers, ensuring they are displayed correctly and in accordance with campaign guidelines.
    • Record Keeping: Maintain accurate records of expenses, materials used, and other relevant details related to BTL activities.
    • Coordinating in distribution of promotional materials such as flyers, brochures, and branded merchandise.
  5. Travel Requirements:
    • Candidates should be prepared to travel frequently. "Travel may involve overnight stays and extended hours.
  6. Qualifications:
    • Post graduation degree in marketing, or related field.
    • Proven experience in BTL marketing.
    • Excellent interpersonal and communicational skill, with ability to build rapport and collaborate effectively with diverse stake holders. Proficiency in Microsoft Office Suite and other relevant software
Attitude
  • Entrepreneurial / Self-Driven
  • Can do attitude
Requirements
  • Knowledge of Hindi preferred

Employment Type: Full Time, Permanent

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What people at Walkaroo International are saying

What Walkaroo International employees are saying about work life

based on 318 employees
72%
51%
48%
99%
Strict timing
Monday to Saturday
No travel
Day Shift
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Walkaroo International Benefits

Health Insurance
Team Outings
Job Training
Soft Skill Training
Cafeteria
Gymnasium +6 more
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