Research Analyst LinkedIn

Location: Pune (Work from Office Only)
Experience: 1 to 3 Years
Education: Bachelor s Degree in Computer Science, Data Analytics, Marketing, or a related field.

Roles and Responsibilities:

1. Data Extraction and Analysis LinkedIn:
   • Use automated tools, scripts, and web scraping techniques to collect data from various websites and platforms
   • Extract marketing-related data such as competitor analysis, customer trends, and pricing information
2. Data Cleaning and Processing:
   • Process, clean, and organize raw scraped data into usable formats for marketing analysis. (eg. V-lookup in Excel)
   • Ensure data accuracy and integrity throughout the scraping and processing stages
3. Competitor and Market Research:
   • Monitor competitor websites, products, and digital campaigns to gather actionable insights
   • Analyze data to help develop effective digital marketing strategies
4. Reporting and Visualization:
   • Prepare detailed reports, dashboards, and visualizations to present findings to the marketing team
   • Assist in making data-driven decisions to improve digital marketing performance
5. Tool and Script Management:
   • Develop and maintain scripts (e.g., Python, R, or tools like Sales navigator, zoom info, Selenium, BeautifulSoup, or Octoparse) for efficient data scraping
   • Troubleshoot and optimize scraping processes to ensure maximum efficiency
6. Compliance and Security:
   • Ensure adherence to data privacy laws, terms of service, and ethical guidelines during scraping activities
   • Maintain confidentiality and secure handling of data

Key Skills Required:

• Proficiency in web scraping tools and libraries (e.g., Python: Sales navigator, zoom info, Scrapy, Selenium)
• Experience in data processing and cleaning tools like Pandas and Excel
• Familiarity with APIs, web crawling techniques, and automation tools
• Strong analytical skills to interpret data and generate insights
• Knowledge of Digital Marketing concepts and how data applies to SEO, Ads, and campaigns
• Ability to present data effectively through reports and dashboards