Mad Influence - Social Media Role (2-3 yrs)

Company Description

Welcome to the captivating realm of Mad Influence, a comprehensive 360-degree influencer marketing agency based in Noida. Our mission is to ignite impactful campaigns that leave an indelible mark, bringing together exceptionally talented influencers, visionary content creators, and remarkable brands from India and around the globe.

- With a flawless track record of 10,000+ triumphant campaigns and partnerships with industry-leading brands and production houses, Mad Influence is the ultimate destination for influencer marketing.

Position Overview

Mad Influence is looking for a creative and analytical Social Media Strategist to craft and execute innovative strategies that drive impactful results. This position requires someone who can combine insights with a flair for creativity to design comprehensive social media campaigns for clients, in-house brands and influencer-led initiatives. The ideal candidate will have a strong understanding of various platforms, emerging trends, and the ability to identify opportunities to scale engagement and brand presence.

Key Responsibilities

1. Social Media Strategy and Development

- Manage social media presence for in-house brands across multiple platforms, including Instagram, YouTube, Facebook, Twitter, LinkedIn, TikTok, and others.

- Develop social media calendars for in-house brands, ensuring timely execution.

- Develop seasonal and high-impact campaigns for in-house brands to maximise reach, engagement, and community-driven initiatives.

- Ideate, plan, and execute creator IPs to expand and strengthen the creator network and drive engagement with a wider audience.

- Write and ideate emailers, utilizing email marketing tools to shoot targeted emails to relevant stakeholders, ensuring effective communication and engagement.

2. Client Account Management

- Manage social media accounts for onboarded client brands, aligning social strategies with their specific objectives and business goals.

- Continuously come up with new strategies, campaigns, and initiatives to improve performance across social platforms for client accounts.

3. Insights and Analytics

- Stay up-to-date on platform algorithm changes, best practices, and emerging trends to ensure social media strategies remain innovative and relevant.

- Track, analyze, and report social media metrics, providing actionable insights to refine strategies and optimize campaign performance.

4. Client and Team Collaboration

- Work closely with clients to understand their brand objectives, translate them into actionable social media strategies, and develop campaigns that meet their needs.

- Present campaign concepts, performance data, and strategic recommendations to clients with confidence and clarity.

- Collaborate with internal teams, including graphic designers, video editors, brand managers, and operations teams, to ensure seamless execution of campaigns and strategies.

Qualifications:

- Experience: 2-3 years in social media strategy or a similar role, with proven experience in managing social media for brands and clients across multiple platforms.

- Skills:

- Expertise in Instagram, YouTube, Facebook, Twitter, LinkedIn, TikTok, and other social media platforms.

- Strong understanding of social media algorithms, audience behavior, and content optimization.

- Ability to create compelling social media calendars, seasonal campaigns, and community-driven initiatives.

- Experience in managing creator IPs and expanding creator networks.

- Proficiency in analytics tools like Google Analytics, Meta Business Suite, and third-party social media management tools (e.g., Hootsuite, Sprout Social).

- Exceptional creative, strategic, and analytical skills.

- Collaboration: Proven ability to work cross-functionally with clients, internal teams, and external collaborators, ensuring alignment and smooth execution of social media campaigns.

- Tools: Familiarity with design tools (e.g., Canva) and basic video editing skills are a plus.

Work location: Noida, Delhi NCR

Work mode: On site (Work from office)