Innovist - Executive - Social Media (2-3 yrs)

Key Responsibilities:

- Stay updated with the latest trends to create engaging and relevant content.

- Analyze social media performance metrics and optimize strategies accordingly.

- Work on SEO, hashtags, and keyword optimization to boost reach and engagement.

- Plan and maintain a content calendar aligned with brand objectives.

- Develop content strategies that align with the brand's tonality and voice.

- Collaborate with designers to ensure visually appealing and brand-consistent creatives.

- Monitor and improve audience engagement through innovative content formats.

- Have a basic understanding of grids, thumbnails, and hooks for better visual appeal and click-through rates.

Education & Skills Required:

- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.

- Strong understanding of social media analytics tools (Meta Insights, Google Analytics, etc.).

- Knowledge of SEO, content strategy, and hashtag optimization.

- Basic familiarity with design tools like Canva, Photoshop, or Figma is a plus.

- Excellent written and verbal communication skills.

- Ability to work in a fast-paced environment and adapt to social media trends.

If you're passionate about social media and can turn trends into impactful content, we'd love to hear from you!