Sr Analyst, AdOps LMN

About Lowes:
Lowe s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe s customers. Lowe s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.

About the Team:

Lowe s Media Network leverages Lowe s best-in-class marketing and creative services to help clients identify, craft and execute insights-driven omni-channel campaigns. LMN Trafficking team leverage digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.

Job Summary:

The Sr Analyst - LMN Trafficking is to independently manage trafficking for offsite and onsite media channels, and optimization with a Media Network lens. must leverage the digital channels and traffic offsite and onsite media channels campaigns based on the media plan and optimize. Analyse budget and execute all media plan efforts including campaign setup, optimization, testing, and analysis.

The Sr Analyst primary role is to own complex multi-vendor campaigns, manage, optimize, and ensuring the smooth delivery of advertising campaigns across platforms within the channel. To accomplish this the Sr Analyst of LMN trafficking must have knowledge and experience in the ever-changing digital media ecosystem and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories.

Additionally understanding of the American retail industry and cultural nuances is good to have. The suitable candidate should be a good team player, self-motivated and bring in fresh concepts that can elevate the brand image.

Roles & Responsibilities:

Core Responsibilities:

• Ad traffickers are responsible to setup campaigns, upload creative assets, configure targeting parameters, and ensuring the campaigns align with the client specifications
• Monitor and verify ad creatives are delivered in the correct formats and sizes, optimizing them for different placements
• Continuously monitor ad performance, making necessary adjustments to improve results
• Create and maintain tracker for daily campaign performance
• Identify opportunity areas to improve efficiency and performance of platform and campaign
• Communicate campaign progress, insights, and recommendations to clients or internal stakeholders
• Generate performance reports, track KPIs, and communicate insights to stakeholders to ensure the campaigns meet their objectives
• Pro-actively discuss with Media Planning team for a forecast of campaigns in pipeline and plan to setup, validate, and push campaigns live to meet deadlines

Years of Experience:

• 4+ years in a similar role preferably in advertising agency or retail industry

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Graduate or post graduate degree in Business, Marketing, Marketing, Digital, E-Commerce

Skill Set Required

Primary Skills (must have)

• AdOps trafficking knowledge is a must
• Exposure to GAM, Yahoo DSP, Social platforms
• Ability to interpret insights from Data analytics tools
• Good communication skills - written and spoken

Secondary Skills (desired)

• Retail Media Network

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.