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Senior Product Manager - Lancome

6-10 years

Mumbai

Senior Product Manager - Lancome

LOREAL

posted 18hr ago

Job Role Insights

Flexible timing

Job Description

LOrals Luxury Division is looking for a Senior Product Manager for Lancme in Luxe Div. In this Individual contributor role, you will orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship primarily for Lancme. You should have a minimum of 6 years professional experience in operational marketing, product development and digital marketing. Prior experience in beauty or lifestyle luxury goods will be advantageous. The location of the job will be in Mumbai.

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilise and work with other departments (sales, logistic, education, A&I/Media etc.) and partner agencies to build broader business strategy and execute plans basis aligned strategy
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials including RDVM (services, advice, etc.)
  • Build brand love through a strong A&I & content strategy along with relevant teams/stakeholders/agencies
  • Strategize and build brand activations & GTM with locally relevant insights & key campaigns for India specific hallmarks/moments

Key success factors:

  • Passion for beauty
  • Creative and strong aesthetics inclination
  • Attention to detail and operational excellence
  • Creative Conceptualisation for communication
  • Analytics and insights skill
  • Work as a team player
  • Drive alignment, interact effectively,
  • Demonstrate entrepreneurship, and innovate

Key Relationships:

  • Internal Interactions Sales, Digital, Education, Supply Chain, Purchase, A&I/Media, Merchandising, Finance teams
  • External Interactions Advertising, PR and Digital partners, Distributors

Professional and Technical Competencies:

MARKET & CONSUMER INSIGHT

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

  • Thinks brand strategy
  • Consumer centricity translating into strategic direction
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

  • Creates collaboration for bigger success
  • Shares & leverages best practices

Physical Demands (e.g. % travel):

  • Travel will be need based

Education:

  • Relevant experience / MBA

Employment Type: Full Time, Permanent

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