Digital OOH Media Planner (Content Management)

WinCity Infra is a DOOH infrastructure installation, operations and management organization based out of Mumbai

Job description

1. Develop OOH media strategies based on client objectives, target audience insights, and market trends.
2. Select appropriate OOH formats (billboards, transit ads, posters, etc.) and locations to maximize campaign impact.
3. Manage all aspects of the OOH campaign lifecycle, from strategy development to execution and post-campaign analysis.
4. Prepare and manage OOH media budgets, ensuring efficient use of resources.
5. Present media plans and strategies to clients in a clear and persuasive manner.
6. Leverage technology to measure campaign success, such as through real-time data tracking or dynamic content delivery.

Required Skills Qualifications:

• 2-5 years of experience in media planning, with a focus on OOH advertising.
• Strong knowledge of media planning tools and software.
• Proficiency in data analysis and the ability to interpret insights into actionable media plans.
• Familiarity with digital OOH (DOOH) formats and programmatic media buying is a plus.
• Some travel may be required locally for client meetings or site visits.