Digital Media Planner

Digital Media Ad Expert (Remote)
Role Overview:
We are seeking a skilled Digital Media Ad Expert to drive our online advertising strategies across multiple digital
platforms. The ideal candidate will bring comprehensive expertise in managing and optimizing digital ad campaigns to
maximize brand visibility, engagement, and ROI.
Responsibilities:
• Develop and execute comprehensive digital advertising strategies across various online platforms
• Manage and optimize ad campaigns on multiple digital media channels (e.g., Google Ads, Facebook,
Instagram, LinkedIn, Twitter)
• Conduct in-depth market research to identify target audience and optimal advertising approaches
• Create and implement advanced targeting strategies to maximize campaign performance
• Monitor and analyze campaign metrics, providing detailed performance reports
• Perform A/B testing and continuous optimization of ad creatives and targeting
• Manage advertising budgets efficiently and track cost-effectiveness
• Stay updated with the latest digital advertising trends and platform innovations
• Collaborate with creative teams to develop compelling ad content
• Implement tracking and analytics to measure campaign success
• Provide strategic recommendations to improve overall digital advertising effectiveness
Qualifications:
• Bachelor's degree or diploma in:
• Marketing
• Communication • Journalism
• Public Relations • Fine Arts
• Related fields
• Comprehensive understanding of digital advertising platforms
• Strong analytical and strategic thinking skills
• Excellent communication and presentation abilities
• Proficiency in digital marketing tools and analytics software
Experience:
• Total Professional Experience: 5 years in
• Digital media advertising
• Campaign management
• Performance marketing
• Online advertising strategies




Digital Media Ad Expert (Remote)
Technical Skills:
• Advanced knowledge of digital advertising platforms
• Google Ads
• Facebook Ads Manager
• Instagram Ads
• LinkedIn Advertising
• Twitter Ads
• Proficiency in analytics tools
• Google Analytics • Facebook Pixel
• Ad performance tracking software
• Understanding of SEO and SEM principles
• Data analysis and reporting capabilities
Preferred Certifications:
• Google Ads Certification
• Facebook Blueprint Certification
• Digital Marketing Certifications
Note: Only shortlisted candidates meeting the comprehensive experience and qualification criteria will be considered for this strategic role.