Copywriter

Key Responsibilities:

• Conceptualize and write ATL campaigns for high-end brands across print, TV, OOH, and digital
storytelling.

• Develop brand strategies and creative platforms that resonate with ultra-premium audiences.

• Collaborate closely with art directors, strategists, and clients to craft narratives that feel
effortless yet impactful.

• Write compelling headlines, scripts, manifestos, brand books, and campaign narratives with
an elevated tone and voice.

• Lead and contribute to brainstorm sessions, bringing fresh, innovative ideas to the table.

• Stay ahead of cultural and luxury industry trends, translating them into groundbreaking work.

• Work seamlessly across multiple projects while maintaining high aesthetic and linguistic
standards.

Skills & Qualifications:

• 5-10 years of experience as a copywriter in a leading advertising agency, with a strong
portfolio of ATL and brand campaigns.

• Exceptional writing skills with the ability to craft elegant, aspirational, and culturally
relevant messaging for luxury brands.

• Strategic thinker who can distill complex ideas into compelling creative concepts.

• Experience working on luxury, fashion, real estate, automotive, or hospitality brands is a major
plus.

• Strong understanding of brand positioning, consumer psychology, and storytelling.

• Ability to present and defend creative ideas with confidence and clarity.

• Highly collaborative mindset with the ability to work seamlessly with designers, planners, and
account teams.