LOCO - Associate - Retention Marketing (2-4 yrs)

Loco is looking for a sharp analytical mind to work as a Digital - Retention Marketing Associate

Exp Level - 1- 3 years

Timings : Night Shift (Fully Remote)

About Us:

- At Loco, we're revolutionizing gaming entertainment, breaking down barriers to make it accessible and thrilling for users from every corner of the globe.

- As India's largest and fastest-growing game streaming platform, Loco is the epicenter where the gaming community unites to watch, celebrate, and thrive.

- Whether it's tuning into live streams from India's top gamers and esports teams or seeing aspiring streamers rise to fame, Loco is where it all happens.

- With blockbuster titles like BGMI, Call of Duty Mobile, Valorant, and GTA 5, we've captivated over 50 million registered users and set records with some of the country's most-watched gaming streams over the past five years.

- In March 2022, Loco raised the largest Series A round in Indian gaming when it raised $42 million from Hashed, Makers Fund, Catamaran, KIP among others. In June 2021, Loco raised a $9mn seed round, which was a top 10 seed round of all time in India at the time, led by Krafton and Lumikai.

We are building cutting edge tech to:

- Scale seamlessly for massive concurrent viewership enabling our creators to entertain the massive fan base they have

- Build best-in-class live streaming video latency and interactivity

- Handle high in-app transaction volumes

- Rapidly iterate, empowering our product and business teams to deliver unparalleled user experiences

- Elevate mobile gaming for a demographic overlooked by other platforms, delivering the best experience for fans.

What you'll be doing:

- Own part of the platform (app/web) growth mandate - user onboarding, upgrades, retention

- Be responsible for designing platform growth journeys, nudges, incentivising desired habit

- See through the customer's eyes - process & design growth flows from his/her perspective

- Develop personas across different lifecycle stages , market to the customer at every stage

- Managing platform marketing spends for user onboarding, upgrades, retention, habit creation

- Keep up to date with key market, digital marketing, customer trends and infuse that into the role

- Identify the right marketing metrics to track, put the right tools in place to measure ROI

- Work with cross functional teams - product/demand/supply to close projects for the role

You'll be a good fit if you:

- Have worked in mobile-first companies for ~ 2-4 years (preferably in growth/marketing roles)

- Have enjoyed digital gaming/sports (personally or in a community setting)

- Are comfortable to work in a high growth environment with an evolving industry/customer

- Are comfortable with shuffling contexts multiple times between execution & strategization

- Are comfortable getting your hands dirty with data, campaigns, user insight deep dives

- Apart from Data Analysis - know how to make sense of the data and take actions.

- Are aware of app Marketing analytics tools (Amplitude/Localytics mixpanel etc)

- Have some experience with App Marketing engagement tools (Clevertap/Moengage etc)