Litemed - Performance Marketing Manager - D2C (6-12 yrs)

Role : Performance Marketing Lead

Location : Bengaluru / Bangalore

As a Performance Marketer, you'll spearhead our efforts in managing and optimizing client campaigns across digital platforms. Your role will focus on executing high-impact paid advertising strategies, ensuring client objectives are met with precision and efficiency. This position is tailor-made for those with a passion for driving client success in a dynamic setting, offering the opportunity to directly influence our clients' approach to digital advertising and contribute to their, and by extension of company's growth.

End-to-End Campaign Strategy and Management

- Manage every aspect from ideation to execution of growth plans that scale our clients' paid marketing success.

- Collaborate to understand the client's marketing goals, setting clear, achievable KPIs that serve as the foundation for each campaign and ensuring each campaign is aligned with the client's broader marketing objectives.

- Continuously refine and adjust strategies and budgets based on ongoing performance data, ensuring clients' marketing objectives are met and exceeded.

- Identify growth opportunities and innovative strategies to expand our clients' reach and impact through paid marketing channels.

- Strategize creative angles and formats for design teams to execute on; and crafting compelling ad copy, ensuring each campaign resonates with the intended audience while staying true to the client's brand voice.

- Manage the technical setup of campaigns, including tracking implementation and monitoring, to ensure accurate data collection and analysis.

Reporting and Insight Generation:

- You'll be the bridge between raw data and actionable insights, delivering regular, comprehensive reports to our clients through using tools and external platforms to monitor and dissect campaign performance.

- Be responsible for the meticulous analysis of campaign data, transforming numbers into narratives that guide our clients' marketing strategies.

- Your weekly and monthly reports will serve as a roadmap, detailing past performance, current standings, and future directions.

- Craft detailed reports and insights, ensuring our clients are always informed and ready to make data-driven decisions.

What we are looking for:

- You've built a solid track record in paid marketing, excelling in managing stakeholders and crafting strategic campaigns. You're well-versed in the ins and outs of Google, Meta, and LinkedIn advertising, with a strong grasp on how to maximize their potential. Ideally, you're equally adept at navigating other ad platforms like TikTok, Snapchat, and Twitter.

- You're experienced in leveraging analytics to drive campaign decisions and have a proven track record of managing high-ROI paid campaigns. Your strategies are informed by data, designed to maximize every marketing spend for optimal returns.

- You're skilled at the technical aspects of campaign management, including the setup of tracking systems and monitoring to guarantee precise data collection and analysis. Your proficiency with tools like Google Tag Manager (GTM) and Google Analytics ensures you can effectively track web campaigns.

- You're adept at identifying and understanding client needs, translating complex data into actionable insights, and tailoring strategies to meet and exceed client marketing objectives.

- You possess outstanding communication skills, enabling you to work seamlessly with both clients and internal teams. Your ability to align marketing strategies with broader company objectives and client goals is unparalleled. Unmatched quality of leadership thriving on embracing challenges, welcoming feedback, building connections, and fostering understanding.

- Ability to work in a fast paced environment, while contributing to building a strong performance marketing team from ground up.

- 10+ years of leadership experience in managing and executing diverse campaigns focused on acquisition, engagement, and conversion.

- Experience in handling campaigns across various industries and geographies, including but not limited to lead generation, d2c sales, and app install campaigns