Cluster Admission Counsellor /Admissions Head/Counsellor- Female

Role Summary:

Effectively manage the relationship between the School and parents, prospective new parents and the general community to support retention of students, bring in new admissions and enhance the reputation of the school.

• Promote and market the school to relevant stakeholders, developing visibility of the brand and advocating the work done by school. Execute the Marketing strategy of the Group and support the creation of a school specific Marketing strategy, working closely alongside the rest of the team

Key Relationships (Internal and External): Existing parents, visitors to the school, school employees and Senior Leadership, general community, Head Office Marketing team and other departments as required, media agencies, social media platforms.

KEY RESPONSIBILITIES

1. Parent and Community Relationship:

• Promoting the school in the best possible way by engaging with parents and visitors effectively and positively as needed.
• Coordinate and lead school tours for prospective new parents ensuring that tours are tailor-

made to meet their needs as much as possible and promote the schools academic and non-

academic achievements.

Lighthouse Learning is an equal opportunity employer and its recruitment and selection process does not discriminate on gender, caste, creed, class, language, region, race etc. Candidates meeting the required qualifications as per the job description and specification shall be provided with a fair opportunity for employment.

• Maintain open communication with existing parents and ensure that their feedback including concerns, complaints and compliments are handled effectively and passed to the relevant member of staff, efficiently and in a timely manner. Liaise with other school personnel or departments as required.
• Resolve, or escalate through the correct channels, non-academic school issues that parents or parents groups may raise.
• Ensure that the Principal and relevant staff are regularly informed of problems or matters of

significance.

• Undertake parent satisfaction surveys. Collate responses and produce analysis and action

planning recommendations in partnership with the Principal.

• Conduct Parent Exit Surveys and prepare reports for the Principal, Admissions Head and Head Office.

2. Marketing:

• Develop and update communication channels, such as newsletters and social media (e.g

Facebook/ Workplace, Twitter and Instagram) in accordance with school-specific policies to

promote the school to both existing and potential new parents.

• Coordinate internal parent/community events in order to engage parents in school activities

and celebrations and report on outcome of events.

• Liaise with Digital Marketing representative at Head Office to regularly update and develop the school website.
• Promote the school by identifying newsworthy stories for the media and PR opportunities.

3. General:

• Support and provide cover for the Admissions team in all its activities as needed by the

Admissions Head/ Principal.

• Ensure the school policies, procedures, and codes of conduct are followed at all times.
• Attend staff meetings and serve on committees as required.
• Perform other duties as requested by reporting line managers / supervisors and Principal.

POSITION

REQUIREMENTS

ESSENTIAL DESIRABLE

SKILLS/

COMPETENCIES

• Excellent communication skills.

• Interpersonal skills, able to operate

in a multi-cultural environment.

• Time management skills, the ability

to multi-task and cope with peaks

of demand.

• Technologically literate, including

all social media platforms.

• Attentiveness, able to listen

patiently and resolve concerns in a

calm, effective manner

• Resilient, able to work under

pressure

• A team player, willing to support

colleagues to deliver results

• Willingness to learn

• High level of attention to detail