VP – Marketing International & Domestic Head

Key Responsibilities:

Strategic Marketing Leadership:
- Develop and implement a global marketing strategy aligned with company goals.
- Identify and prioritize key international markets for growth and expansion.

Brand Management and Promotion:
- Oversee the creation and execution of brand campaigns to enhance brand visibility and reputation.
- Ensure consistent brand messaging across all international markets.

Market Research and Analysis:
- Conduct comprehensive market research to understand market needs, trends, and competitive landscape.
- Analyse data to identify opportunities for market entry and growth.

Digital and Traditional Marketing:
- Manage traditional marketing channels such as print media, TV, and radio in key markets.

Partnership Development:
- Establish and maintain strategic partnerships with hospitals, clinics, healthcare providers, and travel agencies.
- Collaborate with international partners to enhance service offerings and patient experience.

Team Leadership and Development:
- Lead and mentor a global marketing team, fostering a culture of innovation and excellence.
- Ensure continuous professional development of team members.

Budget Management:
- Prepare and manage the marketing budget, ensuring optimal allocation of resources.
- Monitor and report on marketing expenditures and ROI.

Compliance and Ethical Standards:
- Ensure all marketing activities comply with international regulations and ethical standards.
- Promote ethical marketing practices across all regions.

Exhibitions, Embassies Connection, and Road Shows:
- Organize and participate in international exhibitions, roadshows, and events to promote medical and wellness tourism services.
- Develop and maintain connections with embassies to facilitate patient referrals and support.
Approaching Government and Handling Government Expenses:
- Develop strategies to approach and engage with government bodies for potential collaborations.
- Manage government-related expenses and ensure compliance with financial regulations.

Insurance Agencies and Tourism Industry Connections:
- Establish relationships with insurance agencies to facilitate medical coverage for international patients.
- Build connections with tourism industry agents to promote comprehensive wellness packages.
- Exhibitions, Embassies connection, Road Shows, Approaching Govt, Govt Expenses, Insurance agencies, should have connection with Tourism industry (Agent etc), Exp in Govt tie-ups in terms of Medical, Wellness etc.

This role may require travel to various healthcare facilities and government offices.
- The Empanelment Manager may need to work beyond standard office hours to meet deadlines or address urgent issues.
- Empanelling with Wellness centres, MTDC visit Signing documents, Revenue generation with empanelled entities