Put your captains hat on and take end-to-end ownership of developing content and creative solutions for Licious' owned, earned & paid platforms to drive business results and build Licious into an iconic brand over the next decade.
Exhibit ownership and manage over multiple work-streams and lead conversations with Design, Brand, Category and Growth teams, to create tactical and topical campaigns around key business and consumer initiatives.
Get your lab coat on (goes well with the captain hat) and experiment with ideas, creative, copy and content for communication pieces including in-app communication, digital films, social engagement, Print ads, OOH, TVC scripts, radio spots, BTL, CRM and email marketing.
Elevate the creative output of external partners (creative agencies and production partners) to ensure campaigns meet a high level of creativity and innovation.
We hope that you have...
Passion for Meat on your sleeve. If you don't eat meat, are not comfortable handling or cooking it or don't enjoy it, this is not the role for you.
3-5 years of copywriting, copy experience in leading creative or advertising agencies, preferably on FMCG and/or consumer internet brands or e-commerce brands.
Ability and proficiency to speak and write in any vernacular language along with fluency in English grammar and copy.
Awareness of new digital content formats and the latest trends, with a strong interest in regional themes and pop culture references.
Are dreamy-eyed - someone who is curious and enjoys being challenged and breaking new ground.
Ability to comprehend briefs objectively and arrive at an accurate understanding of marketing problems.
Excellent interpersonal skills - ability to interact and influence multiple partners and stakeholders.