SR . Analyst SEO and GA

Keyword Research:

• Conduct thorough keyword research to identify relevant keywords and phrases that align with our target audiences search intent.
• Utilize SEO tools to analyze keyword difficulty, search volume, and competitive landscape.
• Develop and maintain a comprehensive keyword strategy

On-Page Optimization

• Optimize website content, including titles, meta descriptions, headers, and body copy, to improve search engine visibility.
• Ensure proper use of relevant keywords and optimize website structure for better crawlability.
• Implement schema markup to enhance search engine understanding of content.

Technical SEO :

• Monitor website technical health, including site speed, mobile-friendliness, and XML sitemaps.
• Identify and resolve technical SEO issues, such as broken links, duplicate content, and slow page load times.
• Implement website redirects and canonical tags to improve website structure

Analytics and Reporting :

• Track and analyze website performance metrics, including organic traffic, keyword rankings, and conversion rates.
• Generate regular reports on SEO performance and provide actionable insights to improve strategies.
• Stay up-to-date with the latest SEO trends and algorithm update

Data Collection and Analysis :

• Implement and maintain Google Analytics tracking codes on websites and mobile apps.
• Collect and organize data from various sources, including Google Analytics, Google Ads, and other digital marketing tools.
• Analyze website traffic, user behavior, and conversion rates to identify trends and patterns.
• Utilize advanced analytics techniques, such as cohort analysis, funnel analysis, and segmentation, to gain deeper insights

Requires a bachelors degree or an equivalent combination of education and experience. Requires 5 -12 years related experience.

Requires knowledge of marketing best practices. Requires strong written and verbal communication skills. Must have knowledge of a Microsoft Office and other related technologies.

As an SEO Analyst, you will play a crucial role in enhancing our online visibility and driving organic traffic to our website. You will be responsible for conducting in-depth keyword research, optimizing website content, and implementing effective SEO strategies to improve our search engine rankings.

As a Google Analytics Analyst, you will be responsible for collecting, analyzing, and interpreting data from Google Analytics to gain valuable insights into user behavior, website performance, and marketing campaign effectiveness. You will use your expertise to optimize our digital marketing strategies and drive business growth