Head Media Planning & Strategy at Corporate Office Ludhiana

Key Responsibilities:

1. Media Planning & Strategy Development
   
• Develop and execute media strategies for the personal care brand, targeting key consumer segments through digital, TV, print, social media, influencer marketing, and traditional advertising channels.
• Analyze customer demographics, psychographics, and behavior to identify target audiences and create tailored media plans that align with the brands values and messaging.
• Collaborate with cross-functional teams, including product marketing, creative, and sales, to ensure media strategies are integrated with overall brand goals and campaigns.
2. Campaign Execution & Optimization
   
• Manage and execute media buys, ensuring campaigns are launched on time and within budget.
• Continuously monitor campaign performance, adjusting strategies to optimize reach, engagement, and ROI.
• Leverage both traditional and digital media platforms to maximize the impact of media spends, using tools such as programmatic advertising and social media platforms.
• Ensure campaigns maintain consistency across all touchpoints and reflect the unique selling propositions of the personal care brand.
3. Budget Management & Cost Optimization
   
• Manage media budget allocation effectively, ensuring maximum exposure within budget constraints while achieving campaign objectives.
• Negotiate rates and placements with media partners and vendors to ensure competitive pricing and value-added benefits.
• Continuously track and analyze media spend, recommending adjustments to optimize the effectiveness of advertising spend.
4. Market Research & Consumer Insights
   
• Conduct market research to understand consumer trends, competitors strategies, and the latest developments in the personal care industry.
• Stay up-to-date on emerging media platforms, new advertising technologies, and the latest trends in the personal care sector.
• Utilize consumer insights and research data to create compelling, relevant, and effective media strategies that resonate with the target audience.
5. Analytics & Reporting
   
• Analyze campaign performance data, generating insights and actionable recommendations for continuous improvement.
• Provide regular reports to stakeholders, showcasing campaign performance, learnings, and ROI.
• Perform post-campaign analysis to assess the effectiveness of media strategies, adjusting future plans based on findings.
6. Collaboration & Stakeholder Management
   
• Collaborate with internal teams, including brand managers, creative, and digital marketing, to ensure alignment of media strategies with overall business goals.
• Build strong relationships with media partners, influencers, and content creators in the personal care space to enhance brand exposure.
• Communicate effectively with senior leadership, providing updates on key media initiatives, performance metrics, and campaign insights.

• Skills:
• Strong understanding of media planning and buying across multiple channels (digital, social media, TV, print, influencers, etc.).
• Experience with digital marketing tools, analytics platforms (Google Analytics, social media insights), and media planning tools (Nielsen, comScore, etc.).
• Ability to analyze data and transform insights into actionable media strategies.
• In-depth knowledge of the personal care market, including consumer behavior, trends, and key competitors.
• Creative and strategic mindset with an emphasis on results.