Lead Analyst

Strategic MarketingInsights: Provide actionable insights to clients to guide the evolution andprogress of their digital marketing programs. Maintain an awareness ofcompetitive information and key industry trends to provide context for brandedwebsite performance

Client GoalDelivery: Play a role in executing the progress of client programs in achievingtheir marketing goals by ensuring best practices in metrics and decision makingare being followed

TechnicalExpertise: Demonstrate expertise in data mining, analysis and insightgeneration to enable data driven decision making and data visualisation 4.Framework Application: Actively participate in implementing the frameworks forclient solutions and provide inputs to improve the frameworks

Operational

Analysis andInsights: Proactively drive comprehensive audits and analysis on web data todeliver insightful deliverables (dashboards, reports, deep analysis, etc.) thatcan bring a positive impact to the client business.

Project Delivery:Execute assigned tasks to achieve results for clients from their digitalmarketing programs ensuring the deadlines are met. 3. Quality Assurance: Ensureerror free delivery in all deliverables from a data and logic perspective

KEYPERFORMANCE INDICATORS

Contribution toenable client satisfaction of projects delivered

Demonstration oftechnical excellence in applying analytical skills on digital marketingprograms

Ownership towardslearning client business, industry, customer & competition

Ability todeliver error free and high-quality output on projects as per the project plan

Follow thesolution frameworks, processes and templates and contribute in evolving them

Follow bestpractices based on knowledge and expertise in digital marketing and dataanalytics techniques

DESIRED EXPERIENCE

At least 5-7years of experience in analytics, customer insights or digital marketing roles

Prior experienceof working in external client project delivery roles will be preferred

D ESIRED Q UALIFICATION :

Bachelors degree in quantitative disciplines such asEngineering, Mathematics, Analytics, Statistics, Economics, etc. is a must