Lawpoint Publications is looking for Online Marketing Executive to join our dynamic team and embark on a rewarding career journey
Develop and execute online marketing strategies to drive brand visibility, website traffic, and lead generation
Plan and manage digital advertising campaigns, including pay-per-click (PPC), display ads, social media ads, and other online advertising platforms
Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and increase website visibility
Create and curate engaging and relevant content for digital platforms, including websites, blogs, social media, email marketing, and other online channels
Manage and grow social media presence, including content creation, community engagement, and performance tracking
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of online marketing campaigns and make data-driven recommendations for improvement
Utilize marketing automation tools and customer relationship management (CRM) systems to nurture leads, automate campaigns, and track customer interactions
Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure the alignment and consistency of online marketing campaigns
Stay up-to-date with the latest trends and best practices in online marketing, and provide recommendations for innovation and improvement
Conduct market research to identify target audiences, industry trends, and competitive landscape to optimize online marketing efforts