An SEO (Search Engine Optimization) Specialist is responsible for optimizing websites and improving their search engine rankings. They play a crucial role in increasing a company's visibility and driving traffic to its website.
Responsibilities:
• Conduct keyword research to identify high-traffic, high-converting keywords
• Develop and implement an SEO strategy to improve search engine rankings
• Optimize website content and meta tags for search engines
• Monitor and analyze website traffic and search engine rankings and adjust the SEO strategy as needed
• Collaborate with cross-functional teams, such as content creators and web developers, to ensure SEO best practices are followed
• Stay up-to-date with the latest developments in SEO technology and algorithms
• Create and distribute monthly reports to stakeholders
• Provide recommendations for website design and architecture to improve search engine visibility
• Conduct on-page and off-page optimization to improve website rankings
• Implement link building strategies to increase website visibility and rankings
Requirements:
• Strong understanding of search engine algorithms and ranking factors
• Experience with Google Analytics and Google Search Console
• Ability to analyze and interpret data
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Familiarity with keyword research tools such as Google Keyword Planner