Assistant Public Relations Manager

As PR Asst. Manager you will execute public relations initiatives to enhance the

organization's image and build positive relationships with key stakeholders.

Objective

1. Media Presence: Generate media coverage for brand/organization visibility through

press releases, targeted media outlets and strategic media partnerships.

2. Build Positive Relationships: Build strong connections with stakeholders, customers,

and influencers for sustained brand advocacy.

3. Craft Compelling Content: Develop and distribute engaging content across various

platforms to convey key messages effectively.

4. Reputation Management: Proactively managing and enhancing the brand's

reputation across all platforms to build trust and credibility among target audiences.

Responsibilities:

Media Relations

• Craft and distribute press releases to announce new products, store openings, or

other important news.

• Establish and maintain relationships with journalists, bloggers, and PR influencers

relevant to the jewelry industry and lifestyle sector.

• Use tools to monitor brand mentions and media coverage, and prepare

monthly/quarterly reports on PR outcomes.

Content Strategy

• Generate compelling content, including press releases, articles, blog posts, and social

media content by collaborating with the content & fashion team.

• Ensure consistency in messaging and branding across various content platforms.

Executing PR Strategy

• Work with the PR Manager/Brand Head to implement PR strategy aligned with the

companys business objectives and brand identity.

• Manage the PR calendar, incorporating seasonal promotions, product launches, and

other key business events.

PR Influencer Partnerships

• Research and reach out to potential brand advocates or PR influencers who align with

Kushal's values and customer base.

• Plan and execute PR influencer campaigns, including tracking deliverables, deadlines,

and KPIs.

Event Coordination

• Plan and coordinate PR events such as product launches, press conferences, or

community engagement events.

• Utilize media contacts and social media to promote events and secure media

coverage.

Ensure Crisis Readiness

• Prepare and implement proactive crisis communication strategies to safeguard the

organization's reputation.

Candidate Profile:

Qualification

• Bachelor's degree in Public Relations, Communications, Literature, Art or a related

field.

• Minimum of 4 years of experience in PR and media management
• 1+ years of recent experience in B2C model in the fashion,beauty industry, lifestyle

and Hospitality.

Experience

• Proven track record of successful PR campaigns, including evidence of media

coverage and brand visibility improvements.

• Strong media relations experience with a network of industry contacts.
• Experience in planning and executing PR events, such as product launches, press

conferences, or community engagement events.

• Previous involvement in influencer identification, outreach, and campaign

management.

• Experience in managing social media accounts for PR purposes.
• Experience with working with agencies and vendor management.

• Familiarity with developing and managing PR calendars, aligning activities with

seasonal promotions, product launches, and key business events.

• Familiar with setting up a crisis communications plan.
• Familiar in managing PR budgets.

Achievements

• Led successful PR campaigns resulting in increased brand visibility and positive

media coverage.

• Established and nurtured key media relationships leading to consistent media

placements.

• Executed media coverage that achieved cost savings while maximizing results.

Skills

Strategic Thinking: Ability to contribute to the development and implementation of

overarching PR strategies aligned with business objectives.

Media Relations: Strong relationships with journalists, bloggers, and influencers in the

jewelry industry and lifestyle sector for securing media coverage and partnerships.

Media Pitching: Skilled in crafting and delivering compelling pitches to secure media

coverage for key organizational announcements.

Reputation Management: Ability to implement strategies to enhance brand’s reputation and

ensure consistency across all channels.

Content Creation: The ability to create compelling content, including press releases, articles,

and social media posts, to convey the brand's message effectively.

Influencer Partnerships: Identifying and collaborating with influencers and advocates to

amplify the brand's reach and reputation.

Campaign Management: Plan and execute influencer campaigns, monitoring deliverables,

deadlines, and key performance indicators (KPIs).

Event Coordination: Ability to plan and execute PR events with attention to detail,

coordinating logistics for successful outcomes

Crisis Management: Ability to handle potential PR issues and develop crisis communication

plans.

Data Analytics: Utilize PR analytics tools for monitoring and measuring PR outcomes.

Networking Skill: Building and nurturing professional relationships within the industry and

among stakeholders.

Negotiation Skill: Negotiating with media partners, event organizers, and other stakeholders

to secure favorable terms and opportunities.

Time Management: Ability to deliver multiple projects within the deadlines effectively.

Communication Skill: Exceptional written and verbal communication skills for crafting

compelling messages and presentations.