This role has the responsibility for developing and executing the marketing strategy for Consumer, Private and Business Banking, brand management, digital marketing, campaign development and effectiveness
The position is an integral part of the India Marketing team and will have interactions with many cross-functional teams including Group and Regional Marketing, Business Segments, Vendor partners and Agencies
Responsible for the overall coordination and review of long-term brand management framework for CPBB Brand Custodian for the company India brand, ensuring brand compliance and health
Responsible for driving digital marketing, acquisition, and digital content development Leverage LFC properties for CPBB businesses
Consultative support to product teams, providing on-field research, market insights, competitive benchmarking creative strategy
Develop an effective strategy, annual plans across products and segments
Responsible for driving portfolio, NTB and NTP growth via cross-sell initiatives Media planning and buying in conjunction with the media agencies