OEM and Commercial Product Development Manager

1. Market Research and Analysis:

• Conduct market research to identify customer needs, preferences, and trends.
• Analyse competitor products and strategies to identify market gaps and opportunities.
• Develop a deep understanding of the target market and customer personas.

2. Product Conceptualization and Planning:

• Work closely with the product design and engineering teams to brainstorm and develop new product ideas.
• Create detailed product specifications and roadmaps based on market research and customer feedback.
• Collaborate with cross-functional teams to define product goals, features, and functionalities.

3. Product Development and Testing:

• Oversee the product development process from concept to launch.
• Coordinate with engineering, design, and quality assurance teams to ensure timely and high-quality product releases.
• Conduct user testing and gather feedback to iterate on product designs and features.

4. Product Launch and Marketing:

• Plan and execute product launch strategies in collaboration with the marketing and sales teams.
• Develop marketing collateral, such as product brochures, presentations, and website content.
• Monitor and analyse product performance post-launch and make data-driven decisions to improve product success.