Area Sales Manager

Drive Accounts / State Performance:

Deliver Volume, Value Business Profitability against ASP (Annual Sales Planning) for the Chain by location

Execution of monthly promotions with originality creativity at each salon on alignment with their marketing Category teams.

Visibility in Modern Trade is a key factor Use all POSM materials at relevant vantage locations to improve brand visibility and shelf offtakes. Build strong relationship with salon teams is a must. Review business with Chains store teams and Category Manager / Business Head on driving category specific volumes and delivering overall monthly targets fixed, for each key accounts chain.

Ensuring 95% OTIF (On time in fulfilment)- Ensure fill rates are maintained, and TOT are strictly adhered to.

Driving the promotion in the chains to have edge over the competition on visibility and overall sales. Stock planning and timely deliveries must be closely monitored.

Focus on market entry strategy and product placement into regional retail stores by creating differentiated promotion to attract retail customers Health n Glow, Nilgiris, Reliance, D-marts, Vishal Mega mart, Ratnadeep etc.

Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments)

Regularly have financial review with the Accounts Manager/Business Heads to ensure the Budgeted Top-line and Profit Targets are achieved.

Driving the growth with initiatives:

Same Store growth initiative with Store manager and HO team

Own the store with visibility and dominance with relation and HO support

Creative Merchandising/ Planogram for our brand in the category and multiple space at the stores with strong relationship with the Chain team (Promo awareness and brilliant execution are the key)

Working with RSMs / UM for Planning and execution of new Launches, Salon Promotions, Stylist incentives / boost consumption on regular intervals.

Drive trainers to deliver best in class training support and to monitor and ensure salons offtakes are measured and shared with Training team for process / business improvements.

Have periodic review on the progress of Business Monthly, quarterly with regular update to immediate SM/ RSMs and UM on sales trends, Market developments and competition.

Working with KOSCA Key accounts finance teams for better financial control to maintain healthy market AR. (Collection, Accounts reconciliation, Settling of Claims at Chains and
Channel Partners)

Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis.

Pre post sales tracking analysis of promotions effectiveness.

Key Skills:

Strong communication negotiation skills and with an approach of leading.

Should have experience in handling team, Key accounts across South India. Must exhibit good leadership skills in managing respectable customer relations with top clients in the professional space.