We are SVKM s NMIMS Centre for Distance and Online Education (NCDOE) - India s Premier Institution for with core focus on Distance Online learning . Visit us at https : / / online. nmims. edu / about-us / for more information.
Job Title Executive- Marketing Affiliates Reports to Manager Affiliates Location Mumbai
Job Purpose
This role requires managing publisher partnerships to drive lead generation for various programs at NCDOE. Support Head Marketing on affiliate and collaborate marketing activities through optimizing current networks and by developing new opportunities with new partners.
Key Responsibilities
Publisher Onboarding :
Identify connect potential publishers/vendors for lead generation
Identify and recruit publisher partners through various avenues
Explain the publisher about the requirements and expectations
Onboard the publisher with the empaneled agency
Publisher Campaign Management :
Building relationships with Publishers/Vendors and ensure deliveries as per requirements
Assist affiliate partners with creative, quality inputs, etc.
Plan affiliate campaign, negotiate, monitor, generate analyze reports to optimize for registrations and revenue
Monitor and identify any illicit, unethical activity or activity not suitable to brand and stop them, Deploy fraud detection tools
Manage Billing and Validations
Assist affiliate partners with creative, quality inputs, etc.
Key Interactions Internal Stakeholders External Stakeholders HODs at NGA SCE Publishers University Departments Vendors Agencies
Dimensions
This is an individual contributor role.
Requirements- Skills Competencies
Prior experience in affiliate marketing, Affiliate Network, Affiliate Tracking Technology, digital media operations is preferable
Good written and verbal communication analytical skills
Negotiation skills conflict management
Hands-on experience on a CRM tool. MS Excel and data analysis
Knowledge of Tags and API Integration with the help of GTM/Tech
Basic understanding of HTML, JS, etc.
Deep understanding of API business model and Cost structures
Platform Knowledge : Hasoffer, Affise, Cake, Appsflyer, etc.
Familiarity with Google Analytics
Familiarity with any SEO tools.
Requirements- Education work experience
Graduate or PG/MBA in Mass Media / Marketing Communication / Advertising or equivalent
3-5 years of experience in an Affiliate Marketing or similar position
Portfolio of successful affiliate marketing campaigns