Kimaya Himalayan Beverages - Manager - Sales & Marketing - Microbrewery Segment (3-7 yrs)

- Kimaya Himalayan Beverages LLP is a corporate and manufacturing entity established in November 2018 with exceptional values and conscience towards our consumers. Being a bunch of passionate beer enthusiasts, we are entering the crowd at the moment to 'Disrupt'.

- With the profusion of brands in the liquor industry, we are not here just to sell but to revolutionize consumer experience with 'Innovation & Excellence'.

- KHB houses highly recognized & awarded beer brand of India - 'BeeYoung' being India's First Crafted Strong Beer, being a gold medalist beer at the European Beer Challenge, it has also won the hearts of consumers in all operational states.

- & " BeeYoung Beyond "- a crafted international style pilsner that combines international brewing standards with authentic regional flavors to create a beer that is not only premium but also proudly Indian.

- The development of BeeYoung Beyond was significantly shaped by the BeeYoung Brewgarden, which served as a test lab for consumer feedback.

- BeeYoung made history by winning two Silver awards at the " World Beer Awards 2024 " a testament to its exceptional quality & craftmanship. Silver in tasting ( Strong Lager) & Silver in bottle design . Alongside BeeYoung secured " Gold Medal " at the Asia Beer Challenge 2024, the largest beer competition in Asia.

- This position is for our first D2C model - 'BeeYoung Brewgarden' , aiming to redefine the craft beverage scene in Delhi.

- Emphasizing principles of craftmanship, authencity & celebration, BYBG is a craft brewpub offering a unique & immersive craft beverage experience along with authentic culinary offerings.

- Job Title: Sales & Marketing Manager (Craftbrewery Segment)

- Experience: 3-7 Years & Hospitality experience is a must !!

- The role of Sales & Marketing Manager for a microbrewery involves a blend of sales, event coordination, and client relationship management. Below are the primary job responsibilities:

1. Event Sales and Planning:

- Actively seek out potential clients and businesses for events like private parties, corporate gatherings, or brewery tours.

- Respond to inquiries about event bookings, providing customized solutions based on client requirements.

- Prepare and present proposals, quotes, and contracts for events.

- Develop and maintain a pipeline of prospective clients through networking, referrals, and marketing efforts.

2. Client Relationship Management:

- Serve as the primary point of contact for event clients, ensuring clear communication from initial inquiry to post-event follow-up.

- Conduct site tours for potential clients to showcase the microbrewery's venue and offerings.

- Handle special requests, dietary needs, and customized event solutions to enhance client satisfaction.

3. Event Coordination:

- Collaborate with internal teams, such as brewery staff, kitchen staff, and event coordinators, to ensure flawless execution of events.

- Oversee event setup, including seating, dcor, audio-visual equipment, and any other arrangements.

- Monitor events to ensure adherence to schedules and customer satisfaction.

4. Marketing and Promotion:

- Assist in creating a community, focused on fostering meaningful interactions between the brand and its audience and encourages relationships among members themselves majorly by focusing on engagement, trust, and shared experiences, creating a loyal and active customer base.

- Work with the brewery team to identify key trends and design promotional packages to attract event bookings.

5. Administrative Tasks:

- Maintain an organized database of client interactions, event details, and sales records using CRM or other software tools.

- Monitor budgets and ensure events stay within financial constraints.

- Analyze sales performance and generate reports for senior management.

6. Compliance and Safety:

- Ensure events comply with local licensing laws, health and safety regulations, and alcohol service guidelines.

- Address issues related to permits or venue limitations when necessary.

7. Revenue Maximization:

- Upsell brewery products, such as craft beer, branded merchandise, or additional event services.

- Negotiate and close deals to maximize profitability without compromising service quality.

8. Team Collaboration:

- Work closely with brewery staff to align events with the brand identity, ensuring that the brewery's offerings are integrated seamlessly into the event experience.

- Support the Events Manager in training junior staff or onboarding new team members.

Desired Skills:

- Excellent communication and negotiation skills.

- Strong organizational abilities and attention to detail.

- Familiarity with event management software and sales tools.

- Passion for craft beer and knowledge of brewery operations.

This role requires a mix of creativity, sales expertise, and a hands-on approach to ensure that both the brewery's and clients' needs are met effectively.

Someone with a sharp eye for the unexpected & a passion to break the mold. If you are someone who can bring fresh perspective, we would love to hear out !!