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24 KGK Group Jobs

Copy Writer

4-6 years

₹ 6 - 8L/yr

Jaipur

1 vacancy

Copy Writer

KGK Group

posted 3d ago

Job Role Insights

Fixed timing

Key skills for the job

Job Description

1. Content Strategy & Customization for Different Mediums

∙Develop tailored copies for digital (web, social media,
email, ads) and offline (brochures, press releases,
print ads, packaging, etc.).

∙Adapt tone, style, and format based on medium,
audience, and brand positioning.

∙Ensure brand consistency across all communication
channels.


2. Research, Competition & Trend Analysis

∙Conduct in-depth research on industry trends, audience
behavior, and competitors' strategies.

∙Stay updated on emerging trends in copywriting,
storytelling, and content formats.

∙Analyze competitors' advertising, messaging, and
engagement tactics to refine content strategy.


3. Balancing AI & Human Creativity in Copywriting

∙Leverage AI tools (ChatGPT, Jasper, Copy.ai, etc.) to
enhance speed while ensuring originality.

∙Maintain an ideal balance between human creativity

and AI-generated efficiency.

∙Review and refine AI-generated content to meet brand
voice and audience expectations.


4. Digital Copywriting & SEO-Optimized Content

∙Write engaging website content, blogs, landing pages,
and ad copies optimized for SEO.

∙Integrate keywords naturally without compromising
readability.

∙Ensure high-performing headlines, CTAs, and ad
copies that drive conversions.


5. Social Media & Performance Marketing Copy

∙Craft attention-grabbing social media posts, captions,
and ad creatives.

∙Develop compelling ad copies for Meta, Google,
LinkedIn, and other platforms.

∙Adapt content for short-form (Instagram, Twitter) and
long-form (LinkedIn, blogs, thought leadership
articles) platforms.


6. Offline & Print Communication

∙Develop impactful press releases, brochures,
newsletters, and corporate communication materials.

∙Write compelling scripts for video content, brand
films, and product explainers.

∙Ensure print copies are aligned with design aesthetics
and messaging objectives.


7. Email, WhatsApp, and Direct Marketing Copy

∙Create high-converting email marketing copies with
strong subject lines and CTAs.

∙Develop WhatsApp and SMS marketing content with
concise and impactful messaging.

∙Ensure consistency in brand voice across direct
marketing channels.


8. Content Efficiency & Speed Without Compromising Quality

∙Deliver error-free, engaging, and impactful copy within
tight deadlines.

∙Optimize workflows to produce high-quality content faster
and efficiently.

∙Manage multiple projects simultaneously without delays
or quality dips

.

9. Collaboration with Designers, Marketers & Developers

Work closely with designers to align copy with visual
storytelling.

∙Collaborate with marketers for campaign messaging
and performance tracking.

∙Coordinate with developers for UX writing, website
microcopy, and navigation clarity.


10. Performance Tracking & Content Optimization

∙Use analytics tools (Google Analytics, Meta Insights, A/B
testing) to measure content effectiveness.

∙Optimize copies based on user engagement, CTR,
conversion rates, and feedback.

∙Continuously refine content strategy to improve brand
recall and lead generation.






Employment Type: Full Time, Permanent

Read full job description

Prepare for Copywriter roles with real interview advice

Top KGK Group Copywriter Interview Questions

Q1. What is Retail? What is holesale
Q2. Tell me about customer satisfaction
View all 9 questions

What people at KGK Group are saying

What KGK Group employees are saying about work life

based on 195 employees
73%
79%
55%
96%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

KGK Group Benefits

International Relocation
Job Training
Free Food
Free Transport
Health Insurance
Team Outings +6 more
View more benefits

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