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The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Content Management Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice:Strategy & Consulting Global Network Song IAreas of Work:Content strategy, content management system, digital asset management system, omni-channel content activation | Level:Manager | Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 8+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice.

The Practice A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

The Content Management Manager is an exec position within the Marketing transformation vertical of Accenture GN Song.

The individual will be responsible for defining strategy for implementing and managing content management systems to drive content activation across multiple channels for the clients.

The key responsibilities will include the following:

• Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM.
• Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process.
• Apart from deep understanding of AEM OOTB components, able to design functional solution for custom development or 3rd party tool integrations needed as per the client needs.
• Strategize for content format, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
• Perform content Management /AEM capability assessments and design future roadmaps for clients.
• Work on assessing, designing content supply chain for clients including GenAI aspects.
• Aside from client delivery, drive business development efforts and thought leadership in the content strategy, content management, content supply chain and digital marketing space.

Key Skills:

• A strong understanding of the fundamentals of Digital Marketing and evolving CMS platform landscape
• An understanding of the P2P customer journey and enabling the content and content systems across the journey
• An understanding of key digital metrics like reach, impressions, engagement rate, etc.
• A thorough understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics
• An ability to work closely with business teams including product owners and technology teams.
• An understanding of on-page SEO & keyword research, web analytics and tagging
• A keenness to adapt to learn and adapt to new technology in the digital realm.

In addition, to excel at the role, you will also need to have.

• An ability to work with the leadership to support business development and thought leadership.

• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
• Strong communication and presentation skills to share the perfect pitch with key stakeholders.
• Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
• Identify new opportunities, develop solutions, and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Read about us.

Your experience counts!

• MBA from a tier 1 institute with preferably bachelors degree in marketing, journalism, communications, or a related field
• Overall 8+ years of work experience in below
  • Gathering and documenting requirements, creating, and maintaining functional specifications for DXP/DAM/CMS. 6+ year of implementing web content management and/or eCommerce applications.
  • Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms.
  • Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets, and workflow customization/creation.
  • Experience in distributing content efficiently and measuring impact across owned & earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc.
  • Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals.
  • Working experience with JIRA, Confluence, or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories
  • Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities
  • Developing / supporting development of MarTech/AdTech platform technology
  • Exposure to E2E content supply chain and good to have GenAI exposure.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Experience in working across multiple industries.

Whats in it for you?

• An opportunity to work on with key G2000 clients.
• Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.