Marketing Manager

Role & responsibilities

• Conduct market research to identify customer needs, trends, and competitive landscape.
• Analyse consumer behaviour and market trends to inform strategy.
• Develop & manage Budget
• Provide insights based on data to guide decision-making
• Develop marketing strategies aligned with business goals.
• Create annual and quarterly marketing plans, including campaigns, budgets, and timelines.
• Develop targeted marketing campaigns (digital, offline, or mixed).
• Oversee the execution of marketing initiatives and ensure consistency in messaging.
• Optimize campaigns to achieve higher ROI (Return on Investment).
• Ensure brand consistency across all channels and materials.
• Develop strategies to enhance brand recognition and loyalty.
• Monitor competitor branding efforts and adjust positioning strategies as needed.
• Leverage digital tools such as SEO, social media, PPC, email, and content marketing.
• Track digital marketing performance and refine strategies for maximum impact.
• Stay updated on emerging trends and technologies in digital marketing
• Optimize customer engagement through Exhibition & events

Preferred candidate profile

Strategic planning

Data analysis

Leadership

Perks and benefits

As per industry norms