Digital Marketing Specialist

This is a full-time on-site role for a Digital Marketing Manager at Kambaa Inc in Coimbatore. The Digital Marketing Manager will be responsible for social media marketing, lead generation, marketing, web analytics, and overall digital marketing strategies to drive business growth and engagement.

Job Summary

Seeking dynamic and results-oriented Digital Marketing Managers to develop and execute innovative digital marketing strategies. This individual will be responsible for driving brand awareness, generating leads, and increasing online traffic. The ideal candidate possesses a deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Responsibilities

• Set up process for new client onboarding
• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Oversee all digital marketing channels, including SEO, SEM, email, social media, and display advertising.
• Manage and optimize online marketing campaigns to achieve maximum ROI.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Build and maintain strong relationships with key stakeholders and external partners.
• Analyze website traffic and user behavior to optimize website performance and user experience.
• Develop and manage digital marketing budgets.
• Stay up to date with the latest digital marketing trends and technologies.
• Lead and mentor a team of digital marketing professionals
• Create best practices and have them documented

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• At least 2+ years of experience in digital marketing.
• Proven track record of successful digital marketing campaigns.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Strong leadership and communication skills. Must have managed a team of 5 or more people
• Proficiency in using digital marketing tools and analytics platforms

Key Performance Indicators (KPIs)

• Website traffic
• Conversion rates
• Social media engagement
• Lead generation/Revenue generation
• Customer acquisition cost
• Return on investment (ROI)
• Profitability of the team 

Thanks

Team Kambaa