Social Media Manager

Role & responsibilities :

As a Social Media Manager at Kadam Chemicals Pvt. Ltd., you will be responsible for managing and enhancing our online presence across various social media platforms. Your key responsibilities will include:

• Social Media Strategy Development: Design, implement, and execute a comprehensive social media strategy for Kadam and Pollie brands, aimed at driving engagement, awareness and conversion on platforms like Instagram, Facebook, LinkedIn and Twitter.
• Content Creation & Management: Lead content creation, including developing creative mood boards, overseeing content shoots, designing posts and writing engaging copy to align with brand guidelines and objectives.
• Influencer Marketing & Collaborations: Identify and collaborate with influencers to promote products, create partnerships and boost brand visibility.
• Campaign Performance Monitoring: Define social media KPIs, track campaign performance, analyze results and implement optimization strategies for better ROI.
• Brand Promotion & PR: Manage public relations campaigns, create brand awareness, and implement strategies to promote brand values through social media platforms and blogging.
• Community Engagement: Develop and manage online communities, engage with followers, and respond to queries to create a positive brand presence.
• Collaboration with Internal Teams: Work closely with marketing, design and content teams to ensure alignment with overall brand strategies and goals.
• Stay Updated with Trends: Continuously monitor digital marketing trends, social media best practices and competitor activities to keep our brand competitive and innovative.

Preferred candidate profile :

The ideal candidate should possess a passion for digital marketing, social media, and creative content strategies. We are looking for a highly creative, detail-oriented individual who thrives in a fast-paced environment and brings a strong understanding of the latest trends in social media marketing and digital advertising.

Skills & Qualifications:

• Experience: 1-2 years of proven experience in social media marketing or digital marketing, preferably with D2C brands or in the e-commerce industry.
• Social Media Tools Expertise: Proficiency in social media tools like Canva, InShot, Pixlr, Grammarly and other digital content creation tools.
• Content Creation & Copywriting: Strong ability to craft engaging content and compelling copy that resonates with target audiences across platforms.
• Analytical Mindset: Strong knowledge of social media analytics, KPIs and ability to analyze campaign performance and make data-driven decisions.
• Creative Skills: High level of creativity and innovation in content creation, campaign ideas and visual communication.
• Team Collaboration: Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Up-to-date with Industry Trends: Knowledge of the latest social media trends, advertising tools and digital marketing technologies.
• Excellent Communication Skills: Strong written and verbal communication skills with attention to detail.