Digital Marketing Role (1-2 yrs)

Role : Digital Marketing

Contact : Thrisha - 7395807355

Responsibilities:

Website Optimization : Develop a user-friendly, SEO-optimized website to showcase products, services, and capabilities.

Search Engine Optimization (SEO) : Improve organic visibility by targeting industry-specific keywords and optimizing content.

Content Marketing : Create blogs, case studies, whitepapers, and videos that address customer pain points and highlight solutions.

Social Media Marketing : Use platforms like LinkedIn, Twitter, and YouTube to share updates, product launches, and industry insights.

Email Marketing : Build and nurture relationships through targeted email campaigns for prospects and existing clients.

Pay-Per-Click (PPC) Advertising : Run targeted Google Ads or LinkedIn Ads campaigns to attract potential customers.

Lead Generation : Use landing pages, gated content, and forms to collect leads from website visitors.

Analytics and Reporting : Monitor website traffic, campaign performance, and ROI using tools like Google Analytics.

Video Marketing : Showcase manufacturing processes, product demos, and customer testimonials through engaging video content.

Marketing Automation : Use CRM and marketing tools to streamline campaigns and follow-ups.

Trade Show Promotions : Use digital channels to promote participation in trade shows and exhibitions.

Customer Reviews and Testimonials : Leverage positive feedback online to build credibility and trust.