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Associate Director - Brand Marketing - IT (12-15 yrs)

12-15 years

Associate Director - Brand Marketing - IT (12-15 yrs)

Job Hub HR

posted 20d ago

Job Description

Associate Director - Brand Marketing

Job Description:

- The candidate must have strong experience in global brand marketing and communication, with an ability to create and implement consistent brand messaging across diverse markets.

- The candidate should also be adept at managing cross-functional teams and external agencies.

Key Responsibilities:

Global Brand Marketing & Communication:

- Develop and execute a cohesive global brand strategy for Borderless Access and The Panel Station across all touchpoints.

- Lead brand positioning, messaging, and tone of voice to ensure consistency in communication across different regions and customer segments (B2B & B2C).

- Collaborate with Product, Sales, and Customer Success teams to align brand communication with business goals.

- Own brand identity development and ensure compliance with brand guidelines globally.

Global Conferences, Events, and Webinars:

- Plan, manage, and execute global conferences, events, and webinars aimed at boosting brand visibility and engagement.

- Manage the logistics, budgeting, and post-event evaluation of all events to ensure maximum ROI.

- Oversee the creation of promotional materials, landing pages, and event-related communication to drive participation.

Campaign Management:

- Lead the creation of integrated marketing campaigns to support lead generation, customer engagement, and retention across both brands.

- Analyze the effectiveness of brand marketing efforts and optimize them to meet KPIs.

Digital Presence & Content Strategy:

- Lead the digital marketing team to enhance brand presence on websites, social media platforms, and other digital channels.

- Oversee the content strategy for blogs, social media, webinars, and other communication channels.

- Align content marketing strategies with SEO and performance marketing goals to drive organic growth.

Stakeholder Management:

- Work closely with leadership, marketing, and business development teams to align brand marketing with organizational objectives.

- Manage relationships with external agencies, designers, PR professionals, and event organizers to deliver world-class brand experiences.

Required Platforms/Tools Knowledge:

- Marketing Automation Tools: HubSpot, Marketo, Pardot.

- CRM Tools: Salesforce, Zoho CRM.

- Analytics & Data: Google Analytics, Google Tag Manager, SEMrush, Hotjar, Tableau.

- Social Media & Paid Ads: LinkedIn Ads, Facebook Ads, Twitter Ads, Google Ads.

- Design & Content Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator), Figma.

- Webinar & Event Platforms: Zoom, GoToWebinar, Eventbrite, Cvent.

- Project Management: Asana, Trello, Monday.com.

Key Performance Indicators (KPIs):

Brand Awareness Metrics:

- Global brand recognition growth in key markets (through surveys, social media metrics).

- Increase in share of voice in B2B and B2C spaces.

Event Success Metrics:

- Number of attendees at conferences, events, and webinars.

- Audience engagement (participation rates, feedback scores).

- Lead generation and conversion from events.

Digital Engagement Metrics:

- Increase in social media followers, engagement rates, and content reach.

- Growth in website traffic, particularly from organic sources.

- Performance of digital campaigns (CTR, CPA, CPL).

Content Performance Metrics:

- Number of content pieces produced and their performance (views, shares, engagement).

- SEO improvements (keyword ranking, organic traffic growth).

Brand Consistency & Messaging:

- Compliance with brand guidelines across global teams and external communications.

- Consistent brand messaging and tone in all marketing materials.

Qualifications:

- 12+ years of experience in brand marketing and communication, with at least 5 years in a global role.

- Proven experience in both B2B and B2C marketing.

- Strong project management skills, particularly in event planning and execution.

- Excellent verbal and written communication skills.

- Experience working with cross-functional and cross-regional teams.

- Proven leadership and team management skills.

Preferred:

- Experience in the Market Research industry, SaaS or Tech companies.

- Familiarity with panel-based platforms or customer engagement platforms


Functional Areas: Other

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