Demand Side Platform/Display Advertisement Specialist (1-2 yrs)

Our client is an IT Services company headquartered in Mumbai.

Client is looking for " DSP (Demand Side Platform/Display Advertisement) Specialist"

Location-Mumbai

Experience-1-2yrs

CTC-6 TO 8LAKHS PER ANNUM

Key Responsibilities :

- Campaign Management : Plan, set up, and manage programmatic advertising campaigns on various DSP platforms.

- Optimization : Monitor and optimize campaigns to improve performance, including adjusting bids, targeting, and creative elements.

- Audience Targeting : Develop and implement audience segmentation strategies to ensure ads are reaching the most relevant users.

- Data Analysis : Analyze campaign performance data, generate insights, and provide recommendations for improvement.

- Reporting : Create detailed reports on campaign performance and communicate results to stakeholders.

- Collaboration : Work closely with cross-functional teams, including marketing, analytics, and creative, to align campaign strategies with business goals.

- Budget Management : Manage ad spend budgets to ensure efficient use of resources and maximize ROI.

Qualifications:

- Experience: 1-2 years of experience in managing DSP campaigns or working in a programmatic advertising environment.

- Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.

- Technical Skills: Proficiency in using DSP platforms such as Google DV360, The

Trade Desk, Media Math, or similar. Familiarity with ad servers, RTB, and programmatic buying.

- Analytical Skills: Strong analytical abilities with experience in using tools like

Google Analytics, Excel, or other data analysis software.

- Attention to Detail: Ability to manage multiple campaigns simultaneously with a high degree of accuracy and attention to detail.

- Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas to non-technical stakeholders.

- Team Player: Ability to work effectively in a team environment and collaborate with various departments