Jiraaf - Senior Manager/Manager - Digital Marketing (5-7 yrs)

About Us:

We are a leading fintech company revolutionizing the way people interact with their finances. Leveraging cutting-edge technology, we offer user-centric solutions to simplify investment in the fixed income investments. Our mission is to empower consumers with the tools and knowledge to make informed financial decisions.

Online Bond and Fixed Income Platform

Website Link: https://www.jiraaf.com/

Online Alternative Fixed Income Investment Platform

Website Link: https://www.altGraaf.com/

Role Overview:

We're seeking an experienced Digital Marketing Manager to join our dynamic team. The candidate will play a pivotal role in innovating, optimizing and executing paid performance marketing campaigns and supporting marketing automation initiatives that yield strong results.

Job Responsibilities:

- Plan and execute paid digital marketing initiatives - including database, partnership, SEM, and display advertising campaigns (across platforms like Google, Meta, and LinkedIn)

- Support planning and execution of email, WA and push notification campaigns via the Marketing automaton platform like MoEngage, Salesforce, etc. for various customer segments

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) using tools like GA, Omniture, CRM platform, marketing automation platform, etc.

- Identify trends and insights, build new growth campaigns, and optimize spend & performance on existing campaigns based on the insights

- Segment marketing database for targeted campaigns. Plan, execute, and measure experiments and conversion tests

- Collaborate with partners, internal teams, and external agencies to optimize campaigns, landing pages, user conversion funnels, and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Work with other marketing team members and designers to produce engaging and compelling ad content aligned with brand guidelines

Required Qualifications:

- 5+ years of proven experience in digital marketing and marketing automation platforms

- Experience leading and managing SEM, marketing database, email, WA, and display advertising campaigns

- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Strong analytical and quantitative skills with working comfort on tight deadlines

- Experience with A/B & multivariate tests, optimizing landing pages, user funnels, implementing web tracking technologies (Google Analytics, UTM links, etc).

- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends, etc.)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Knowledge of HTML, CSS, and JavaScript development and constraints

- Experience working on any of the marketing automation platforms (Salesforce, MoEngage, Hubspot, CleverTap, etc.), creating performance reports, email marketing, WA marketing, Push Notifications, etc.

- Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.