Branch International - Manager - Digital Marketing (4-6 yrs)

Job Overview:

- Branch is looking for a skilled digital, performance and growth mindset data driven digital and online marketer to drive new user growth, customer retention for our India portfolio .

- In this role, you'll help manage the day-to-day operations and strategy of our performance marketing channels, including trajectory and operations with a focus on mobile acquisition on UAC, AAA, Search, Social, Display, Partnerships, Loan Aggregators and Affiliates.

- You'll work cross-functionally with our Marketing, Growth, Credit, Data Science, and Product teams to creatively and efficiently drive customer acquisition and profitability.

- You'll own testing roadmaps for creative and conversion optimization as well as new channel launches.

Responsibilities:

- Develop and implement internal cohorts, systems and processes to scale in-house marketing operations without relying on agencies, including contributing to growth projections and budgeting.

- Possess a comprehensive understanding of Google and Meta advertising strategies.

- Partner with cross functional teams to drive growth and understand new campaigns to launch and plan.

- Create value propositions and strategic messaging frameworks for digital campaigns along with brand and other marketing team members.

- Design and test multi-channel lifecycle and paid social media communication programs, including experiments to assess new channels and content.

- Oversee the creation and direction of creative assets such as videos, digital content, and landing pages, and develop and execute go-to-market plans for new product launches.

- Collaborate with head of marketing and cross function leaders to establish and maintain a consistent optimized CAC driven campaigns.

- Manage and achieve KPIs for paid marketing efforts within the India portfolio.

Qualifications:

- 4-6 years of experience in performance and digital marketing, particularly with marketing agencies or app-first B2C brands.

- Preference for candidates with experience in lending apps in India, focusing on self-executed paid marketing strategies without agency support.

- Proven experience managing a paid marketing budget of - 10 crore or more for app-first digital brands.

- Demonstrated success in developing and executing self-managed campaigns and A/B tests, with a strong ability to analyze and translate data into actionable business and consumer insights.

- Extensive experience with at least one digital acquisition channel, including app campaigns on Google and Facebook.

- Deep understanding of marketing attribution on MMPs, strong analytical skills, including proficiency in Excel and familiarity with SQL.

-[ Highly entrepreneurial with a proven ability to self-learn new skills and proactively solve problems.

- Team-oriented with a natural ability to listen, articulate ideas, and ask pertinent questions in a startup environment.

Benefits of Joining:

- Mission-driven, fast-paced and entrepreneurial environment

- Competitive salary and equity package

- A collaborative and flat company culture

- Remote first, with the option to work in-person occasionally

- Fully-paid Group Medical Insurance and Personal Accidental Insurance

- Unlimited paid time off including personal leave, bereavement leave, sick leave

- Fully paid parental leave - 6 months maternity leave and 3 months paternity leave

- Monthly WFH stipend alongside a one time home office set-up budget

- $500 Annual professional development budget

- Discretionary trips to our offices across the globe, with global travel medical insurance

Team meals and social events- Virtual and In-person