Marketing Campaigns and Content Manager

Role & responsibilities

• Develop engaging and relevant content for various marketing channels, including but not limited to blogs, social media, email campaigns, and website copy
• Oversee the creation, distribution, and maintenance of marketing collateral such as brochures, case studies, whitepapers, and presentations.
• Collaborate with cross-functional teams to develop marketing strategies aligned with business goals and target audience needs.
• Plan and execute marketing campaigns to promote products, services, and events, ensuring consistent messaging across all channels.
• Conduct market research to identify industry trends, competitor strategies, and customer preferences to inform marketing initiatives.
• Ensure brand consistency and adherence to brand guidelines across all marketing materials and communications.
• Track and analyse marketing performance metrics to measure the effectiveness of campaigns and optimize strategies accordingly.

Preferred candidate profile

• 4 to 6 years of experience in content and collateral creation and management.
• Post Graduate in Marketing / Mass Communication/ Journalism.
• Must have managed small to mid-sized campaigns or projects independently.
• Excellent written and verbal communication skills.
• Strong writing and editing skills for creating engaging blogs, articles, whitepapers, and other formats