Marketing Executive

Job Summary:
The Marketing Executive will be responsible for planning, implementing, and monitoring marketing strategies to promote events, programs, and initiatives of the college. The role involves a mix of creativity, communication, and coordination to effectively engage the student body, faculty, and external stakeholders.

Key Responsibilities:

Marketing Campaigns:

• Plan and execute campaigns for college events, workshops, and academic programs.
• Collaborate with various departments and clubs to align marketing efforts.

Digital and Social Media Marketing:

• Create and manage content for the colleges social media platforms.
• Use social media tools and analytics to boost engagement and monitor performance.

Content Creation:

• Develop promotional materials such as posters, flyers, newsletters, videos, and social media posts.
• Work on storytelling and branding initiatives to enhance the colleges image.

Event Promotion and Coordination:

• Drive attendance and engagement for college events through creative marketing strategies.
• Coordinate with teams to ensure seamless execution of promotional activities during events.

Public Relations and Community Engagement:

• Build relationships with students, faculty, and alumni to foster a strong network.
• Act as a representative for the college in outreach initiatives.

Data Analysis and Reporting:

• Track the success of marketing campaigns using metrics.
• Prepare reports with recommendations for future improvements.

Qualifications and Skills:

• Education:

Bachelors degree in Marketing, Business Administration, Communication, or a related field.

• Skills:
• Strong communication and interpersonal skills.
• Knowledge of digital marketing tools and platforms.
• Proficiency in graphic design tools (e.g., Canva, Photoshop).
• Creativity in content creation and storytelling.
• Basic understanding of marketing analytics.

• Experience:
• 1-2 years of experience in event marketing, social media management, or content creation.

Personal Attributes:

• Enthusiastic and self-motivated.
• Detail-oriented and organized.
• Collaborative and open to feedback.

What we offer:

• Competitive salary and benefits package.
• Hands-on experience in marketing and promotions.
• Networking opportunities with professionals and alumni.
• A dynamic and supportive work environment.
• Opportunities to develop leadership and creative skills.